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AdGlobal360 - Assistant Manager - eCommerce - Paid Media Domain
1 month ago
The role involves driving success through strategic paid media campaigns across leading e-commerce and quick commerce platforms.
Key Responsibilities:
Develop and implement comprehensive paid search strategies across Amazon Advertising (AMS), Flipkart Ads, Blinkit Ads, Zepto Ads, and Swiggy Ads.
Manage and allocate campaign budgets effectively to ensure optimal ROI and adherence to client KPIs.
Conduct in-depth keyword research, competitor analysis, and audience targeting to identify growth opportunities.
Develop and execute A/B testing strategies for ad creatives, landing pages, and targeting to maximize campaign performance.
Analyze campaign data to identify trends, insights, and areas for improvement.
Prepare and present detailed performance reports on a weekly and monthly basis, highlighting key findings and recommendations.
Lead and mentor a team of paid media executives, providing guidance and support.
Skills & Qualifications:
4-6 years of experience in e-commerce paid media management.
Strong understanding of e-commerce paid media platforms, tools, and best practices.
Excellent analytical skills with the ability to interpret data and generate actionable insights.
Master's degree in Marketing, Business, or a related field.
