Impact Guru

2 weeks ago


Navi Mumbai, India Impact Guru Technology Ventures Pvt Ltd Full time

Hiring candidates for Marketing Head with CarePal Secure for Mumbai Location

Position : Marketing Head

Job Location : Mumbai

Preferred Industry: InsurTech / B2C /Ecommerce/ D2C / Online

Required Skill Set : Content Marketing, Campaign Management, SEO, Customer Engagement, Brand Marketing

Reporting to : CEO

Job Summary :

Carepal Secure is seeking a talented and experienced Marketing Manager to join our team. You will play a crucial role in shaping our content strategy and driving brand awareness, lead generation, and customer engagement.

This position offers an exciting opportunity to start as an individual contributor and gradually build and manage a Lead and oversee all content marketing initiatives, including strategy development, planning, execution, and analysis

- Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content aligns with brand guidelines, messaging, and overall marketing initiatives

- Conduct keyword research and optimize content for SEO to improve organic search rankings and drive website traffic

- Manage relationships with external agencies, freelance writers, and ghostwriters to supplement content creation efforts

- Stay updated with industry trends and best practices in content marketing, SEO, and digital marketing, and apply relevant insights to enhance our content strategy

- Analyze content performance metrics and KPIs to measure the effectiveness of content marketing efforts and make data- driven recommendations for improvement

Qualifications & Skill Set:

- Degree in marketing, communications, or a related field (or equivalent experience).

- Proven experience in content marketing, preferably in financial services & fintech companies

- Strong understanding of content marketing principles, strategies, and tactics

- Demonstrated experience in developing and executing successful content marketing campaigns

- Solid knowledge of SEO best practices and experience with keyword research and optimization

(ref:iimjobs.com)

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