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Email Marketing Specialist

4 weeks ago

Gurgaon Division, India Manav Rachna Educational Institutions Full time
Role: Email Development SpecialistRole Overview:

We are looking for a skilled HTML Email Developer to design, build, and refine responsive, high performing email templates from scratch. The ideal candidate must have expertise in hand-coding

HTML and CSS for emails, ensuring seamless functionality across multiple email clients and devices while optimizing for mobile responsiveness, accessibility, and performance.

This role requires strong collaboration with marketing, design, and development teams to createcompelling email campaigns that drive engagement and conversions.

Key Responsibilities (KRs):1. Email Development & Coding:a. Develop responsive and visually engaging HTML email templates;b. Ensure compatibility across various email clients (Gmail, Outlook, Apple Mail, etc.) and devices Hand-code HTML and CSS,c. Following email development best practices (e.g., inline CSS, table-based layouts).

2. Testing & Optimization:a. Conduct A/B testing on different email elements (design, subject lines, CTA placement);b. Troubleshoot and resolve rendering issues across multiple email clients;c. Optimize emails for fast loading speeds and minimal spam triggers.

3. Cross-functional Collaboration:a. Work closely with designers to translate Figma/Sketch designs into HTML email templates;b. Collaborate with marketing teams to align emails with brand guidelines and campaign objectives;c. Coordinate with CRM team to integrate dynamic content (e.g., personalization, automation).

4. Email Deliverability & Compliance:a. Optimize email structure and content for better inbox placement and higherdeliverability rates;b. Implement best practices to minimize spam filtering risks.