Influencer Marketing Specialist

Join our team as an Influencer Marketing Specialist at Little Extra Lucknow.Our beauty and personal care e-commerce brand "Little Extra" is looking for a talented Influencer Marketing expert to join our team.The ideal candidate will have a passion for influencer marketing, a deep understanding of social media platforms, and the ability to foster and manage relationships with influencers. This role requires a creative thinker who can strategize, execute, and analyze influencer campaigns to drive brand awareness, engagement, and growth.Key Responsibilities:· Develop and execute innovative influencer marketing strategies that align with the company's overall marketing objectives.· Identify and research potential influencers, content creators, and thought leaders within the target market to build a robust influencer network.· Establish and maintain strong relationships with influencers, negotiating partnerships and collaboration terms that benefit both parties.· Collaborate with cross-functional teams to create engaging and authentic influencer campaigns, including content creators, designers, and copywriters.· Create compelling briefs and guidelines for influencers, ensuring that brand messaging and values are effectively communicated.· Monitor industry trends, competitor campaigns, and emerging platforms to stay at the forefront of influencer marketing.· Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for continuous improvement.· Manage influencer contracts, agreements, and payments, ensuring compliance with legal and ethical standards.· Stay up-to-date with relevant guidelines, regulations, and best practices for influencer marketing and disclosure requirements.· Collaborate with analytics teams to measure the impact of influencer marketing efforts on key performance indicators (KPIs) such as reach, engagement, and conversion.· Actively engage with influencers on social media platforms, responding to comments, and messages, and fostering a sense of community.Qualifications:· Bachelor's degree in Marketing, Communications, Business, or a related field.· Proven experience (1 years+) in influencer marketing, with a portfolio showcasing successful influencer campaigns.· Strong understanding of social media platforms, their algorithms, and user behavior.· Excellent communication and relationship-building skills.· Creative mindset with the ability to conceptualize and execute innovative influencer campaigns.· Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics.· Familiarity with influencer marketing tools and platforms for discovery, outreach, and performance tracking.· Strong organizational skills and attention to detail, particularly in managing multiple influencer partnerships simultaneously.· Up-to-date knowledge of industry trends, best practices, and legal guidelines related to influencer marketing and disclosure.· Ability to adapt to a fast-paced and evolving work environment.Perks and Benefits:Opportunities for professional development and skill enhancement.A collaborative and supportive work culture that values innovation and creativity.5 days a week, working for a better work-life balance.Access to cutting-edge design tools and resources.The privilege of being among the first to experience and enjoy our latest range of beauty and personal care products.Join our team and make a significant impact by leveraging the power of influencer marketing to elevate our brand Little Extra and engage our target audience.Job Type: Full-time