Search Engine Optimization Specialist

4 weeks ago

Kollam, Kerala, India Trackk Full time
Job Title: SEO Specialist – Finance Domain

Location: Mumbai / On-site

Experience: 2–5 years

Employment Type: Full-Time

Industry: Fintech / Financial Advisory / Stock Market

Salary: Competitive, based on experience

About Us

Trackk is on a mission to make investing simple, trustworthy, and cool for India's next-gen investors. From IPO reviews to stock recommendations and personalized portfolios—we build financial content and tools that actually help people grow their money.

Role Overview

We're looking for a sharp, data-driven SEO Specialist with a deep understanding of both search algorithms and finance audiences. Your job will be to help our content, tools, and app rank where it matters most—Google.

You'll work closely with the content, tech, and marketing teams to grow organic traffic, search visibility, and domain authority across core financial topics.

Key Responsibilities
  • Develop and execute SEO strategies tailored for the financial domain (stocks, mutual funds, IPOs, etc.)
  • Optimize blog content, landing pages, and financial reports for search intent
  • Perform keyword research with a deep understanding of user journeys in investing/trading
  • Build and manage backlinking strategies through finance forums, PR, and authority partnerships
  • Conduct SEO audits regularly and drive actionable fixes (technical + content)
  • Monitor rankings, CTRs, crawl errors, and user flow using Google Search Console, SEMrush, Ahrefs, etc.
  • Collaborate with developers to implement on-page and technical SEO enhancements
  • Stay updated with Google algo changes and SEO trends in the BFSI space
Requirements
  • 2–5 years of SEO experience, with at least 1 year in the finance or fintech domain
  • Strong command over Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Proven track record of driving organic growth for finance content/products
  • Basic understanding of stock markets, investing, trading terms
  • Familiar with content clusters, topic authority, and E-E-A-T principles
  • Ability to work cross-functionally with tech, content, and marketing teams
  • Bonus: Knowledge of schema markup, Core Web Vitals, or experience in app store SEO (ASO)
What You'll Love
  • High ownership, fast-paced growth, and real impact
  • Work on meaningful finance tools for millions of users
  • Chill, collaborative team that values performance over hierarchy
To Apply

Send your resume + 1–2 examples of SEO wins (especially in finance) to Siddharth.thakkar@trackk.in

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