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Demand Generation Manager

2 months ago

Meerut, India Zazz.io Full time

Role Overview: As a Demand Generation Executive, you will be the driving force behind our lead generation efforts. This is a high-impact role where you’ll have the opportunity to shape and execute cutting-edge demand generation strategies that directly contribute to our growth. You’ll work closely with cross-functional teams to build and optimize multi-channel campaigns that attract, engage, and convert our target audience. If you thrive in a fast-paced environment and are excited by the challenge of driving measurable results, this role is for you.


Key Responsibilities:


Strategic Campaign Development:


  • Craft and implement innovative demand generation strategies across digital platforms, ensuring a strong pipeline of qualified leads.
  • Collaborate with the sales and product teams to develop integrated marketing campaigns that align with business objectives and target key personas.
  • Continuously test, measure, and refine campaigns to optimize performance.


Lead Generation & Conversion:


  • Execute Campaigns to generate leads and book meetings.
  • Ensure a steady flow of Qualified leads into the pipeline
  • Analyze lead quality and campaigns performance to enhance effectiveness.
  • Maintain and enhance SLAs for lead response times
  • Demonstrated experience in hunting for RFP deals


Content Creation & Management:


  • Work closely with the content team to create compelling marketing assets, including whitepapers, case studies, blog posts, eBooks, and infographics that resonate with our target audience.
  • Ensure consistent messaging and branding across all marketing materials.


Event & Webinar Management:


  • Lead the planning and execution of webinars, virtual events, and in-person conferences, ensuring they are engaging and yield high-quality leads.
  • Partner with sales to develop post-event follow-up strategies that effectively convert event leads.


CRM & Reporting


  • Maintain CRM Hygiene to ensure proper reporting
  • Utilize advanced analytics tools to track and report on all demand generation activities, providing insights that guide future strategy.


The Right Candidate Should Have:


  • 3-5 years of experience in demand generation, ideally in a tech or software development environment.
  • Demonstrated success in creating and executing outbound campaigns that drive lead generation and conversion.
  • Excellent project management skills with a track record of managing multiple initiatives simultaneously.
  • Proven ability to execute personalization at scale for effective outreach
  • Skilled in balancing quality and quantity to achieve optimal effectiveness.
  • Creative thinker with a passion for innovation and continuous learning.
  • Strong communication and collaboration skills, with the ability to work effectively across teams.