Pardot Specialist

Roles & Responsibilities include;

• Implement marketing automation campaigns using Pardot tool by identifying segments, setting up campaigns, emails, landing pages, and forms/form processing
• Build Lead Nurture Campaigns in Pardot
• 3-4 years of responsive HTML coding experience email + landing pages
• Understanding of lead lifecycle campaigns
• Advanced knowledge of SQL queries
• Third party integrations with Pardot
• Experience in setting up Lead scoring and Grading model in Pardot
• Participate in consultation calls to provide solutions for complex customer journeys
• Perform Peer QA and Self QA of campaign assets as per campaign timelines
• Adhere to internal campaign management process and SLAs
• Actively research on solutions to optimize campaigns
• Build Reports in Pardot and Salesforce to track campaign performance
• Troubleshoot issues identified in campaign performance and metrics
• Perform A/B testing, monitor campaign performance and lead optimization efforts
• Conduct periodic “Best Practice Sharing” sessions for the rest of the team on new solutions/issue resolution etc.
• Communicate with stakeholders – current status of WIP campaigns, ad-hoc projects or tasks, work with upstream teams to eliminate blockers for launching campaigns on time.

CRITICAL -

• Campaign management, planning a marketing program, and designing a campaign
• Sending Deliveries: Email Template setting, ensuring deliverability & execution
• Segmentation: Managing recipient data, filtering conditions and combining query results along with application of standard exclusions
• Executing Campaigns: Configuring approval cycles, proof validation and final execution of campaign workflow.
• Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns.
• Creating personalized email & conditional content, managing subscription & targeting subscribers
• Creating forms and form handlers and testing them adequately for SF sync
• Post Campaign Analytics & Reporting; Delivery & Campaign reports, measuring campaign results.

Technical Skills

• Mandatory 3+ years of experience on Salesforce Pardot
• Preferred to have Pardot Specialist Certification; Pardot Consultant certification will be added advantage
• Has adequate to SF CRM and able to troubleshoot sync issues between Pardot & SF CRM
• Should have worked on Pardot B2B Marketing Analytics
• Good knowledge of HTML, CSS, JavaScript
• Adept at building complete engagement flow involving multiple lead-sources viz web-form, purchased list, leads from social media campaigns
• Adept at setting up complex automation rules and lead scoring & grading models
• Has ability to work in a high-energy, quickly changing, and demanding environment
• Should have excellent communication and project management skills and be able to interface directly with clients and higher management.
• Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies.