Search Engine Optimization Team Lead

1 week ago

New Delhi, India Mirchi Full time

Key Responsibilities: Technical SEO Conduct comprehensive site audits, identify crawl/indexing issues, and implement on-page/off-page optimizations Collaborate with developers to improve site architecture, speed, and Core Web Vitals Ensure structured data and schema markup for enhanced search visibility ASO (App Store Optimization) Optimize app metadata (titles, descriptions, keywords, screenshots) across iOS App Store and Google Play Track rankings, run A/B tests on creatives, and increase app visibility and downloads Content & YouTube Optimization Execute SEO strategy for Mirchi YouTube channels (titles, tags, thumbnails, playlists) Perform keyword research and trend analysis to drive organic discovery and engagement Improve the revenue and develop an organic revenue model with the help of AI initiatives Conversion-Focused Growth Build SEO funnels to convert organic traffic into paid subscribers Collaborate with Tech and Product teams to optimize landing pages, user journeys, and in-app prompts Monitor and improve KPIs of subscriptionSkills & Qualifications: 7-10 years of SEO experience, including some experience in subscription-based or app-first business Proven track record inTechnical SEOandASO(iOS & Android) Strong knowledge ofYouTube SEOand regional-language content strategies Familiarity with music/entertainment industry trends is a plus Ability to analyze data, run experiments, and present clear ROI-driven strategies Excellent communication and project management skillsTools & Platforms: SEO & Keyword Research:Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb etc App Store Optimization:App Store Connect, Google Play Console, Sensor Tower, App Annie Content & Video Optimization:YouTube Studio, TubeBuddy, VidIQ, Google Trends Technical/Reporting Tools:Data Studio/Looker, Excel/Google Sheets, basic HTML/CSS for troubleshooting

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