Full Basket Property
4 weeks ago
Core Job Responsibilities:
- Give strategic direction to the Region and ensure the achievement of the topline sales number.
- To plan and achieve the sales targets.
- To plan and achieve the distribution targets.
- To control & monitor sales returns, damages, expiry stocks, etc as per company norms.
- Deliver Market Share Goal at Category Level for the Region.
Ensure Financial compliance by way of:
- Implementing credit policy and credit controls.
- Monitor and control SG&A spends in the Region (Over Heads and Trade Marketing).
- Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives).
- Plan & Deliver on M&P initiatives.
- Business Planning for the Region.
- Monitor market coverage through ASM / TSE and distribution network.
- Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans.
- Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet).
- Attend the JCM of the all ASMs with TSEs at least once a year.
- Work closely with the Ethical ABMs and RMs of the region.
- Monitor pipelines across the Region (C&F) and Distributors.
- Plan & Monitor execution of the secondary sales plan through the ASM Area wise , TSE wise, Brand wise , SKU wise.
- Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast.
- Involve the MND & PND RBM, Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Fc Meet.
- Code of conduct and compliance to stat / regulatory/QA norms.
- Ensure branch adherence to code of conduct.
- Ensure branch adherence to sales SOP.
- Conformation to all financial and administration systems.
- Compliance to statutory and regulatory norms.
- Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams.
- Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines.
- Ensure proper documentation of spends in the branch (SG&A OH and TMM).
- Provide necessary support to the BU Head trade to run the trade BU.
- Track competitor activity and create a database for the same.
- Ensure timely submission of the trade Fc to the BU Head.
- Ensure timely submission of SG&A Fc to the CMM Head.
- Develop team through coaching, training and reward management
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