Product Marketer
3 days ago
About Pibit.ai:
Pibit.ai, a Y Combinator-backed startup, is transforming how insurers analyze loss-run data. We empower insurance carriers and MGAs to turn complex loss-run information into actionable insights—helping underwriters assess risk more efficiently and accurately.
Our technology eliminates manual data entry, enhances underwriting precision, and delivers insightful loss summaries that drive better decision-making. With rapid adoption across the industry, we're now scaling our marketing efforts to fuel further growth and brand awareness.
What You'll Do:
1.Product Positioning & Messaging
- Develop clear, compelling product messaging that highlights Pibit.ai's value proposition.
- Create sales collateral, one-pagers, and presentations to support GTM teams.
- Work closely with the product team to translate technical capabilities into customer benefits.
2.Demand & Lead Generation
- Plan and execute multi-channel campaigns (email, paid media, content syndication, , etc.).
- Identify new channels and tactics to increase brand awareness and lead flow.
- Develop targeted email sequences and nurture campaigns to engage prospects.
3.Funnel Optimization & Lead Scoring
- Own and optimize the entire marketing funnel from awareness to conversion.
- Implement lead scoring frameworks to qualify and prioritize leads for sales teams.
- Track key funnel metrics and improve lead-to-opportunity conversion rates.
- Run A/B tests, optimize landing pages, CTAs, and other digital assets to enhance engagement.
- Use data and analytics to refine strategies for each stage of the funnel.
4.Content Marketing & Sales Enablement
- Write high-quality content, including blog posts, whitepapers, case studies, and website copy.
- Develop engaging product-focused content that educates and converts prospects.
- Build and maintain a library of marketing resources that drive pipeline growth.
- Work closely with sales to create content that supports lead conversion.
5.Industry & Competitive Research
- Monitor market trends, competitor activities, and customer insights to refine messaging.
- Gather feedback from customer conversations and incorporate insights into marketing materials.
- Secure analyst relations and PR opportunities (Gartner, G2, industry reports).
What You Need:
- 5+ years of experience in product marketing, content marketing, and demand generation (US market experience required).
- Strong background in funnel optimization, lead scoring, and sales enablement.
- Hands-on experience with marketing automation tools (HubSpot or similar).
- Excellent copywriting and storytelling skills.
- Experience working in B2B SaaS or Insurtech is a plus.
- Strong analytical mindset with the ability to use data to drive decisions.
- Comfortable working in a fast-paced startup environment.
Bonus Points:
- Prior experience sitting in on client calls to gain market insights.
- Hands-on experience managing analyst relations and securing industry recognition.
- US event experience is a plus but not required for this role.
Why Join Pibit.ai?
- Right time, right place, right people – Join a rapidly growing company with massive potential.
- Work hard, party hard – An energetic team that knows how to have fun while driving impact.
- Direct collaboration with the founding team – Learn from leaders with experience at top-tier companies.
- Competitive salary – Get rewarded for the value you bring.
Additional Details:
Experience: 5+ years
Time Zone: US (Night Shift)
Location: Onsite only (No remote work available)
Pibit.ai is an Equal Opportunity Employer. We celebrate diversity and believe that every perspective powers our success.
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