Performance Marketer
3 days ago
Job Description: Performance Marketer (D2C Specialist)
Location: Remote
Experience Required: Minimum 2 years
About Per4mance GuruPer4mance Guru is a top-tier digital marketing agency specializing in scaling D2C brands through data-driven performance marketing, creative content, and strategic campaigns. We pride ourselves on delivering exceptional ROI and crafting campaigns that resonate with target audiences.
Role OverviewWe are seeking a highly skilled and results-driven Performance Marketer with expertise in managing Google Ads and Meta Ads (Facebook/Instagram) for D2C brands. You will play a pivotal role in driving traffic, conversions, and revenue growth for our clients. The ideal candidate is analytical, creative, and has a strong track record of executing successful performance marketing campaigns in the D2C space.
Key Responsibilities- Campaign Strategy & Execution: Plan, launch, and optimize paid campaigns on Google and Meta platforms to achieve client KPIs.
- Audience Targeting: Develop and refine audience targeting strategies to reach the most relevant and high-converting segments.
- Budget Management: Efficiently allocate and manage ad budgets to maximize ROI.
- A/B Testing: Conduct experiments on ad creatives, copy, landing pages, and audiences to improve campaign performance.
- Performance Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics, Ads Manager, and other analytics platforms.
- Creative Collaboration: Work closely with the creative and content teams to develop high-performing ad assets.
- Market Trends: Stay updated with industry trends, algorithm changes, and best practices for Google and Meta ads.
- Scaling Campaigns: Identify opportunities for scaling campaigns while maintaining profitability.
- Experience: Minimum 2 years managing Google and Meta ad campaigns for D2C brands in an agency or brand-side role.
- Platforms Expertise: Proficiency in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook/Instagram) with a proven track record of delivering results.
- Analytical Skills: Strong understanding of data-driven marketing and performance metrics such as CTR, ROAS, CPA, and CAC.
- Tools Knowledge: Hands-on experience with tools like Google Analytics, Google Tag Manager, Ads Manager, and other reporting platforms.
- Creative Thinking: Ability to collaborate on creative strategies for ad copy and visuals to improve campaign outcomes.
- Strong Communication: Excellent written and verbal communication skills for client interactions and reporting.
- Certifications: Google Ads and Meta Blueprint certifications (preferred but not mandatory).
- Problem-Solving: Proactive mindset with the ability to troubleshoot and resolve campaign issues quickly.
- D2C Knowledge: Deep understanding of D2C consumer behavior and funnel optimization.
- Remote Work: Flexibility to work from anywhere.
- Growth Opportunities: Be a part of a fast-growing agency working with top D2C brands.
- Learning Environment: Access to the latest tools, resources, and industry insights to enhance your skills.
- Competitive Compensation: Attractive salary based on experience and performance.
- Dynamic Team: Work alongside a passionate, results-driven team.
If you’re a performance marketer with a passion for scaling D2C brands, we’d love to hear from you. Send us your resume and a portfolio of past campaigns (include performance metrics) to siddhant@per4mance.guru
Join Per4mance Guru and make a lasting impact on the growth of top D2C brands
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