
Juniper Hotels
4 weeks ago
Manager - Digital Role:
Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business Asset Management:
- Manage the hotels presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.
- Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.
- Oversee website content updates in collaboration with the Marcomms Media & Digital Amplification:
- Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives.
- Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.
- Identify and onboard new digital channels for enhancing performance.
- Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and Media Paid Focus:
- Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.
- Collaborate with Marcomms for organic strategy alignment and synergy.
- Optimize paid campaigns for maximum reach, engagement, and Collaboration & Campaign Assets:
- Co-develop digital campaign content in partnership with the Marcomms Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.
- Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.
Data & Performance Reporting:
- Track, analyze, and report the performance of all digital campaigns.
- Share monthly reports and key campaign insights with stakeholders.
- Leverage data to continuously optimize and enhance strategies.
Cross-Functional Collaboration:
- Align with Marcomms to ensure brand consistency and on-point content delivery.
- Partner with Sales, Revenue, and F&B teams to support business objectives.
- Amplify hotel initiatives through targeted digital campaigns and amplification efforts.
Preferred Qualifications & Experience:
- Bachelors/masters degree in Marketing, Digital Marketing, or related field.
- 3 to 8 years of experience in digital marketing, preferably in hospitality or a service-led industry.
- Strong knowledge of paid media, performance marketing tools, and digital analytics.
- Experience in campaign management across Google, Meta, YouTube, and LinkedIn.
- Excellent stakeholder management and cross-functional collaboration skills.
(ref:iimjobs.com)