Juniper Hotels

Manager - Digital Role:Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business Asset Management:- Manage the hotels presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.- Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.- Oversee website content updates in collaboration with the Marcomms Media & Digital Amplification:- Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives.- Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.- Identify and onboard new digital channels for enhancing performance.- Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and Media Paid Focus:- Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.- Collaborate with Marcomms for organic strategy alignment and synergy.- Optimize paid campaigns for maximum reach, engagement, and Collaboration & Campaign Assets:- Co-develop digital campaign content in partnership with the Marcomms Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.- Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.Data & Performance Reporting:- Track, analyze, and report the performance of all digital campaigns.- Share monthly reports and key campaign insights with stakeholders.- Leverage data to continuously optimize and enhance strategies.Cross-Functional Collaboration:- Align with Marcomms to ensure brand consistency and on-point content delivery.- Partner with Sales, Revenue, and F&B teams to support business objectives.- Amplify hotel initiatives through targeted digital campaigns and amplification efforts.Preferred Qualifications & Experience:- Bachelors/masters degree in Marketing, Digital Marketing, or related field.- 3 to 8 years of experience in digital marketing, preferably in hospitality or a service-led industry.- Strong knowledge of paid media, performance marketing tools, and digital analytics.- Experience in campaign management across Google, Meta, YouTube, and LinkedIn.- Excellent stakeholder management and cross-functional collaboration skills. (ref:iimjobs.com)