Digital Marketing Manager

2 weeks ago

Mumbai, India CRESCENDO GLOBAL LEADERSHIP HIRING INDIA PRIVATE L Full time

Key Responsibilities1. Digital Performance & Paid Campaigns- Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Campaign Manager, and relevant ad networks.- Improve key performance metrics: CAC, CPL, CTR, CVR, ROAS, and landing page performance.- Handle remarketing, audience segmentation, and bid strategies.- Conduct A/B testing across creatives, landing pages, and ad formats.2. Website, SEO & Content Execution- Update and maintain corporate websites, landing pages, and product pages.- Ensure SEO hygiene, optimize blogs and content for organic visibility.- Coordinate with designers and writers for banner assets, creatives, and product content.- Ensure marketing pages meet compliance and product accuracy standards.3. B2B Lead Generation & CRM Automation- Execute LinkedIn and Google campaigns aimed at B2B lead generation (e.g., PSPs, NBFCs, fintechs, enterprises, or relevant industry targets).- Manage CRM workflows, email sequences, WhatsApp automation, and nurture journeys.- Score and route marketing-qualified leads (MQLs) to the sales pipeline.- Track lead quality, funnel conversion, acquisition costs, and user journeys.4. Analytics & Reporting- Build weekly and monthly dashboards for performance monitoring.- Track funnel KPIs, channel effectiveness, and ROI across digital campaigns.- Provide insights to improve targeting, messaging, creatives, and funnel efficiency.5. Social, Influencer & Content Support- Support LinkedIn organic marketing, leadership branding, and positioning.- Coordinate influencer activities where relevant.- Prepare briefs for short-form videos, product explainers, and educational content.6. Coordination & Cross-Functional Execution- Work closely with the Head of Marketing on daily tasks, priorities, and campaign execution.- Collaborate with sales, product, compliance, and engineering teams as needed.- Manage external performance, creative, and content agencies to ensure timely 7-15 years of digital marketing experience in fintech, SaaS, payments, B2B tech, digital products, or high-growth environments.- Strong hands-on expertise with Google Ads, Meta Ads, and LinkedIn Campaign Manager.- Strong analytical abilities with a deep understanding of funnel metrics, KPIs, and attribution models.- Experience with CRM tools, marketing automation, retargeting, analytics platforms, and dashboards.- Excellent communication, organizational, and project execution skills.- Fast learner with the ability to operate independently in a fast-paced, founder-driven environment.What's in it for you?A high-ownership role where your digital expertise directly drives growth and performance. Work in a fast-paced environment with strong exposure to leadership and cross-functional teams. (ref:iimjobs.com)

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