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Amazon Performance Marketing Specialist
2 months ago
VISMIINTREND is a leading manufacturer of bags and accessories based in Jaipur. Since 2015, we have been committed to providing high-quality products to our customers through various online platforms. As we continue to grow, we are looking for an Amazon Performance Marketing Specialist to join our team and drive our Amazon advertising efforts.
Job Description:
The Amazon Performance Marketing Specialist will be responsible for developing, implementing, and optimizing paid advertising campaigns on Amazon to drive sales and maximize ROI. The ideal candidate should have a deep understanding of Amazon’s advertising platforms, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. You will play a key role in shaping our digital marketing strategy, analyzing performance data, and continuously optimizing campaigns to meet business objectives.
Key Responsibilities:
- Amazon Advertising Strategy:
- Develop and execute comprehensive Amazon advertising strategies to achieve sales and profitability targets.
- Manage budgets effectively to maximize ad spend and ensure efficient use of resources.
- Campaign Management:
- Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Conduct keyword research and optimize targeting to ensure campaigns reach the right audience.
- Performance Analysis and Optimization:
- Monitor campaign performance metrics such as CPC, CTR, ACoS, ROAS, and conversion rates to identify trends and insights.
- Continuously optimize campaigns by adjusting bids, refining keywords, and testing new ad creatives to improve performance.
- Reporting and Insights:
- Generate detailed performance reports and present insights and recommendations to the management team.
- Use data-driven analysis to provide actionable recommendations and drive continuous improvement in campaign performance.
- Market and Competitor Analysis:
- Conduct regular market and competitor analysis to stay updated on industry trends and adjust strategies accordingly.
- Leverage competitive insights to optimize our Amazon advertising approach and maintain a competitive edge.
- Collaboration and Communication:
- Work closely with the product, sales, and creative teams to ensure alignment between marketing strategies and business goals.
- Communicate effectively with internal stakeholders to share campaign performance and strategic plans.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in Amazon advertising or performance marketing, preferably in the e-commerce industry.
- In-depth knowledge of Amazon’s advertising platforms, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Strong analytical skills and experience with data analysis tools and techniques.
- Proven track record of managing successful Amazon advertising campaigns with a focus on driving sales and optimizing ROI.
- Experience with keyword research tools and bid management platforms.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Amazon Advertising certification is a plus.