Progenesis - Social Media Manager

1 day ago

Thāne, Maharashtra, India PROGENESIS IVF PRIVATE LIMITED Full time

Social Media Manager

Employment Type: Full-Time

Job Overview

Progenesis Fertility Center is looking for a creative and strategic Social Media Manager to lead content execution, campaign ideation, and brand storytelling. This role will oversee social media content, doctor and patient video shoots, creative innovation, and brand positioning across all platforms. The ideal candidate should have a strong creative mindset, expertise in content-driven campaigns, and experience in healthcare or patient-centric storytelling.

Key Responsibilities

- Develop and execute innovative campaign ideas to improve social media engagement and brand storytelling.

- Work on creative formats, including reels, carousels, behind-the-scenes content, and live sessions.

- Plan seasonal and awareness-driven fertility awareness campaigns.

- Plan and execute patient/doctor-led video series, Q&A sessions, and awareness-based content.

- Ensure high-quality storytelling through well-executed video shoots and edits.

- Coordinate with content writers, designers, and video editors to bring ideas to life.

- Ensure all social media content aligns with brand voice, aesthetics, and storytelling goals.

- Experiment with interactive content formats, such as patient testimonials, clinic walkthroughs,

and myth-busting series.

- Oversee the daily execution of organic social media posts, including Instagram, Facebook, LinkedIn, and YouTube Shorts.

- Engage with the audience, ensuring prompt replies to comments, messages, and inquiries.

- Monitor social media trends and incorporate them into Progenesiss strategy.
- Collaborate with influencers, fertility coaches, and healthcare communities for brand collaborations.

- Conceptualize in-clinic visual branding elements that enhance patient engagement.

- Analyze the effectiveness of campaigns and optimize based on engagement metrics.

- Monitor audience sentiment and content performance through social media analytics tools.

- Provide monthly reports with insights and creative improvement & Skills Required

- 3+ years of experience in social media content strategy, brand storytelling, or creative marketing.

- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube content creation.

- Proven experience in campaign ideation and execution.

- Knowledge of video shoot planning and execution.

- Ability to coordinate with designers, content creators, and video editors.

- Passion for healthcare storytelling and emotional brand engagement.

(ref:iimjobs.com)

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