Social Media Executive

4 weeks ago

Jaipur, India Motherson Health & Medical Full time

As a Social Media Executive, your primary responsibility will be to enhance brand awareness, engage with the target audience, and drive traffic to the company's digital platforms. You will work closely with the marketing team to create compelling content and manage social media campaigns across various platforms.


Key Responsibilities:

  • Develop and manage social media platforms to create comprehensive social media strategies aligned with the company's marketing goals and target audience.
  • Content creation and management generate engaging and creative content, including text, image, and video, for various social media platforms.
  • Maintain a content calendar to ensure consistent posting and monitor the performance of content to optimize engagement.
  • Plan, execute, and monitor social media campaigns to drive brand awareness, lead generation, and customer engagement. Analyze campaign results and provide insights for future improvements.
  • Monitor social media platforms for customer inquiries, comments, and feedback. Respond to queries promptly and provide appropriate solutions. Foster positive relationships with customers and manage online reputation.
  • Monitor social media conversations and trends relevant to the industry and the brand. Analyze data and metrics to measure the effectiveness of social media initiatives and generate reports to present key findings.
  • Stay updated with the latest trends and best practices in social media marketing. Research emerging platforms, tools, and techniques to recommend innovative strategies for brand growth.
  • Work closely with the marketing team, content creators, designers, and other stakeholders to ensure a consistent brand voice and message across all social media platforms.
  • Use social media analytics tools to track key performance indicators (KPIs) such as engagement, reach, conversions, and ROI. Prepare regular reports to showcase the impact of social media efforts and provide insights for optimization.


Key Skills and Qualifications:

  • Bachelor's degree in marketing, communications, or a related field.
  • Experience of 3+ Years in managing social media platforms and campaigns for brands.
  • Strong understanding of social media platforms, tools, and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in using social media management and analytics tools.
  • Creative thinking and ability to generate engaging content.
  • Strong analytical skills and data-driven mindset.
  • Ability to work independently and manage multiple projects simultaneously.
  • Up-to-date knowledge of industry trends and developments.
  • Familiarity with graphic design tools like Canva and basic photo/video editing skills will be preferred.

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