GenY Medium

About the Company:GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at performance marketing:Consumer understanding, 2. Content Marketing and 3. Technology expertiseWithin a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast Read more about the company at Summary: - We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.- The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.- Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.- Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface.- Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.Job Responsibilities:- Create and execute strong digital media recommendations with supporting validation- Develop, execute, manage & maintain media plans- Oversee buys, analyze campaigns, and change recommendations to maximize performance- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites- Stay current with trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests- Manage the testing, QA, QC, and debugging of tracking pixels- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance- Take responsibility for ensuring projects are delivered on time and within budget- Communicate with clients about projects both remotely, and in-personSkills Required:- Ability to manage a team - Strong quantitative and analytical skills- Solid understanding of mathematical concepts- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.- Understanding of media concepts and terms, creative and budget requirements- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel- Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.- Debugging and identification of problems is essential- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce- Solid understanding of event tracking and how this can be used effectively- Understanding of iOS / Android app tracking- Ability to create clear and insightful reports using data from Google Analytics and other data sources- Excellent Excel skills are an advantage- An excellent communicator and be able to present ideas, verbally and in writingExperience Required:- Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience- Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing.- Experience in an agency set up would add value to the role- Certification in Google Ads or other relevant digital marketing certifications is a plus. (ref:iimjobs.com)