Channel Manager –White-Goods
4 weeks ago
Job Objective
- Achieve incremental revenue in the Consumer Durable Business Line Channel within a 2-year timeframe by building the goods channel sales from scratch.
- Demonstrate a deep understanding of channel management, including trade marketing, channel incentives, consumer value propositions, and negotiations with channel partners.
- Develop and implement the overall strategy for the White-Goods Channel, aligning it with the company's objectives and goals.
- Drive end-to-end channel development and growth execution through:
- Granular mapping of the white-goods channel to target high-potential counters in priority markets.
- Create a tailored proposition for the white-goods channel and test its effectiveness across pilot markets to drive key shifts in input and output metrics.
- Orient and onboard the right distributors in the white-goods channel to fuel growth.
- Pursue channel expansion through selected distributors.
- Provide Leadership and Development:
- Embark on ground-level work across markets, collaborating with RBATs, trade marketing, and sales teams to drive channel growth and provide leadership.
- Maintain channel health and margins through continuous improvement, monitoring key performance indicators (KPIs).
- Monitor sub-dealer growth, new sub-dealer billing, distributor input KPIs, including channel margins and service KPIs.
Key Responsibilities
- Lead the development of strategies to drive incremental revenue in the Consumer Durable Business Line Channel.
- Cultivate strong relationships with channel partners to negotiate mutually beneficial agreements.
- Analyze market trends and competitor activity to inform strategic decisions.
- Collaborate with cross-functional teams to drive channel growth and expansion.
- Monitor and report on key performance indicators (KPIs) to ensure ongoing improvement.
Requirements
- Bachelor's degree in Business Administration or a related field.
- Proven track record of driving revenue growth in a similar role.
- Strong understanding of channel management principles and practices.
- Excellent communication and negotiation skills.
- Able to analyze complex data and make informed decisions.
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Kolkata, West Bengal, India Gionik Human Capital Solutions Full timeJob Objective -Achieve incremental revenue in Consumer durable business line channel in 2 years by building the goods channel sales bottom up Deep understanding of channel management: Trade marketing , channel incentives, channel and consumer value proposition and channel partner negotiationsStrategy development: Develop and implement the overall strategy...
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