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Business Head- Tamil Nadu.

3 months ago


Chennai, India IFB Industries Ltd Full time

Position: Business Head- Tamil Nadu.

Location: Chennai


Purpose of the Position

Achieve growth and hit sales targets by successfully managing the sales team of the branch.


Key Deliverables


  • Responsibilities include Annual branch sales budgeting, Sales target achievement, Management of branch sales operations, Geography/ channel expansion & reach and identifying & realizing opportunities for growth
  • Ensure achievement of financial goals and profitability of the branch from all product categories & channels. Bottom Line- PBDIT as per budget.
  • Develop and execute branch sales strategies to address challenges based on local geography, competition, economic and seasonal variations. .
  • Develop forecasts, financial objectives, and business plans and set targets accordingly to maximize revenue of the branch.
  • Assess local market conditions and identify current and prospective sales opportunities. Drive aggressive expansion and demand generation activities.
  • Manage budget and allocate funds along with Branch Accountant
  • Directly oversee and involve in sales operations of the branch, handling a few key portfolios by self.
  • Collect market intelligence and provide high quality feedback for new product roll out, pricing, customer trends & preferences & local market trends / shifts.
  • Build a high performance team by actively initiating and participating in each stage of employee competency & career development. This includes induction, training, monitoring performance, review & feedback, coaching for success, R&R, motivation, planning progression, retention and ensuring hygiene factors of the branch sales & marketing team is optimum.
  • Ensure Marketing and In shop look & activities are as per plan and budget.
  • Build and promote strong, long-lasting customer & partner relationships. Drive implementation of IFB Customer Service Charter.
  • Ensure interdepartmental synergy, leveraging the same for superior customer service and referral sales.
  • Initiate/utilize various communication/team platforms such as Town Halls, One IFB, Collabor8 etc. to manage and lead the branch efficiently.
  • Implement initiatives & directives from the National / Zonal management and add value by ideation, suggestions & timely feedback.
  • Ensure all sales processes are followed, reviewed and corrected consistently.
  • Conduct daily reviews of PJP & performance against targets of each category and equip team with enablers such as schemes, manpower & marketing support. Assist team with quick decisions and ensure implementation of points given in the review. Demand performance.
  • Timely Reports on branch sales operations, profits, sales results, business forecasts & people indices.


Relevant experience :

-Experience in sales through all channels. Should have handled branch operations commiserate to the sales volumes at the location being considered.

-This profile required P&L handling portfolio .