Content Writer

4 weeks ago

Kolhapur, India Netcore Cloud Full time

Job description

Content Writer

Thane | Marketing | Fulltime


About Netcore

Netcore Cloud (www.netcorecloud.com) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Netcore, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Netcore is certified as a Great Place to Work for seven consecutive years reinforcing the companys principle of being a people-centric company where you will not be just an employee, but a family member of the organization. Headquartered in Mumbai, India we have our global footprint in 20+ countries worldwide across Americas, EMEA and APAC.

Netcore Cloud is more than a platform; it's a paradigm shift in how brands cultivate relationships. We comprehend that every touchpoint within the customer journey is a brushstroke contributing to a larger masterpiece. Seamlessly weaving these touchpoints, from the initial interaction to post-purchase interactions, our platform nurtures relationships that transcend the transactional. This holistic approach culminates in not just one-off successes, but enduring partnerships that thrive over time, maximizing lifetime value and solidifying our commitment to sustained growth.

A career at Netcore is more than just a job — it’s an opportunity to shape the future. If this sounds like a place where you can thrive, we can’t wait to meet you


Job Description

Netcore is looking to onboard a seasoned content creator who specializes in creating impactful blogs, articles & website copy for B2B SaaS platforms. This role is expected to exponentially improve the quality of our website content and contribute to increasing organic search traffic & leads. With deep exposure to data & analytics, this position is at the heart of our inbound marketing efforts.

Key Responsibilities

  • Write well-researched, grammatically correct, persuasive blog posts and articles that are full of rich insights, relatable information and resonate with customer personas. Content is meant to connect, not just inform.
  • Understand the SEO-keyword strategy in-depth, absorb the goal of each article and write structured articles that drive more traffic to the website and to our product pages
  • Follow SEO-best practices for each content piece and ensure that those are documented and communicated to other content marketers in the team
  • Carry out comprehensive research on Netcore’s ideal customer persona, understand different scenarios of product usage & develop value proposition statements and pitch claims
  • Collaborate with the core SEO team to develop a content strategy and corresponding calendar consistently every quarter
  • Develop checks and balances that can be used to ensure that every piece of content published under Netcore’s name on the website or on external publication, is of top quality
  • Use AI wherever applicable to supercharge content quality and frequency with zero negative impact on performance
  • Stay up-to-date with current trends in the marketing technology domain globally and recommend topics to be covered accordingly

Who are we looking for -

  • 4-6 years of content writing experience for a B2B SaaS technology platform
  • Passionate about technology and a curious mindset to understand how SaaS tech works under the hood
  • Should have deep knowledge of SEO content writing and be adept at using tools like SEMRush to conduct background research
  • Thorough understanding of business copywriting and content writing styles and tone for B2B SaaS
  • Knowledge of CMS platforms like WordPress & Webflow is a huge plus
  • Having written content for a Martech platform is a massive bonus

Role: Creative Marketing

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