EdiQue - Marketing Strategist
6 days ago
Job Description:
- The Marketing Strategist will be responsible for creating and executing strategic marketing plans that align with our business objectives.
- You will analyze market trends, identify target audiences, and develop innovative campaigns across various channels.
- You will collaborate with cross-functional teams to ensure consistent messaging and brand Planning:
- Develop and implement comprehensive marketing strategies to achieve business goals.
- Conduct market research and competitive analysis to identify opportunities and trends.
- Define target audiences and develop effective segmentation strategies.
- Create and manage marketing budgets and forecasts.
Campaign Management:
- Plan and execute integrated marketing campaigns across various channels (digital, social media, email, events, etc.
- Develop engaging content and messaging that resonates with target audiences.
- Monitor campaign performance and analyze data to optimize results.
- Manage relationships with external agencies and vendors.
Brand Management:
- Ensure consistent brand messaging and visual identity across all marketing materials.
- Develop and maintain brand guidelines and standards.
- Monitor brand perception and reputation.
- Work to increase brand equity.
Digital Marketing:
- Develop and execute digital marketing strategies, including SEO, SEM, social media, and email marketing.
- Analyze website traffic and user behavior to optimize digital performance.
- Stay up-to-date on the latest digital marketing trends and technologies.
Collaboration & Communication:
- Collaborate with cross-functional teams (sales, product, etc) to ensure alignment of marketing efforts.
- Communicate marketing strategies and results to stakeholders.
- Present marketing plans and reports to senior management.
- Mentor junior marketing team Proven track record of developing and executing successful marketing campaigns.
Skills:
- Strong strategic thinking and analytical skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms ( Google Analytics, social media management tools, CRM systems).
- Ability to manage multiple projects and deadlines.
- Strong leadership and collaboration skills.
- Ability to work with marketing automation tools
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