1 Finance - Manager - Social Media

2 weeks ago

Mumbai, India 1 Finance Full time

Manager - Social MediaKey Media Strategy & Management:- Take full ownership of all social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, etc.- Develop and implement a structured content calendar aligned with brand goals, campaigns, and product initiatives.- Define and execute strategies to increase followers, engagement, and brand awareness across platforms.- Collaborate with marketing, design, and product teams to ensure content consistency and brand alignment.- Monitor social media trends, competitor activities, and emerging platforms to keep the brand ahead.Content Creation & Engagement:- Create, curate, and post high-quality, engaging content including graphics, captions, stories, and videos.- Manage short-form and long-form video content (Reels, Shorts, YouTube, webinars, live streams).- Drive community engagement by responding to messages, comments, and inquiries in a timely manner.- Coordinate with internal teams to handle sales inquiries and support-related escalations.Analytics & Optimization:- Track and analyze key metrics (reach, impressions, engagement, CTR, conversions).- Generate performance reports and provide actionable insights to improve content strategy.- Optimize content delivery and posting schedules based on data-driven insights.- Experiment with paid advertising campaigns to boost reach and & Experience:- 3 to 5 years of hands-on experience in social media management and digital marketing.- Strong track record of growing brand presence and community engagement.- Excellent written and verbal communication skills with a flair for storytelling.- Proven ability to balance creativity with analytics.Technical Skills:Must-Have Skills:- Social Media Platforms: Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok- Content Creation Tools: Canva, Photoshop, Illustrator (basic)- Video Editing: Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve- Social Media Management Tools: Hootsuite, Buffer, Sprout Social, or equivalent- Analytics: Native platform insights, Google Analytics, Meta Business SuiteGood-to-Have Skills:- Paid Media Campaigns: Facebook Ads Manager, LinkedIn Ads- SEO for social media content- Experience with live-streaming/webinar platforms (Zoom, OBS Studio, StreamYard)Who You Are:- A creative thinker who understands how to connect with audiences digitally.- A proactive self-starter who can independently manage campaigns end-to-end.- A strong collaborator who thrives in cross-functional teams.- Analytical, data-driven, and motivated to continuously optimize performance (ref:iimjobs.com)

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