Head of Business Analysis

Head – CRM, Business Analytics & Remarketing Location:Secunderabad / Kukatpally / KPHB, Hyderabad Reports To:Executive Vice President & Head – Sales and Marketing Industry:Healthcare / Fertility / Gynaecology Experience:5+ years (Healthcare or Service Industry preferred, not mandatory) Compensation:₹12 – 17 LPA (based on relevant experience & capability) Designation:AGM / Senior Manager (depending on experience & capability)Position Summary We are seeking a seasoned and purpose-drivenHead – CRM, Business Analytics & Remarketingto design and execute funnel automations across Marketing, Sales/Contact Centre, and Operations. This leadership role involves building strategic automations to enhance CRM functionalities forcustomer acquisition, retention, and brand experience . You will collaborate directly with business, sales, and marketing leaders and take full ownership of outcomes.Position Overview The ideal candidate will be a skilled and detail-oriented professional with advanced expertise inSQL, MS Excel (Macros, VBA), and Power BI . You will have proven experience inremarketing, funnel optimization, and digital performance analytics , while leading a small team of analysts. The role will also overseesystems integration across multiple databases— CRM, HIMS, and Medical Information — to provide seamless accessibility and visibility ofCustomer Lifetime Valuefor leadership.Key Responsibilities Analyze and optimize digital marketing funnels by identifying drop-offs, conversion bottlenecks, and user behavior trends. Develop SQL queries for data extraction, transformation, and reporting from multiple marketing and sales databases. Leverage advanced Excel (Macros, VBA, PivotTables, data models) for efficient reporting and large dataset management. Design and automate dashboards/reports to track funnel metrics, campaign performance, and audience segmentation. Collaborate with marketing, CRM engineers, and HIMS engineers to define KPIs, integration workflows, and campaign measurement. Supportremarketing strategiesby analyzing audience behavior and engagement across platforms (Google Ads, Meta, CRM tools). Deliver actionable insights to improve targeting, personalization, and re-engagement tactics. Drive process improvements by automating workflows and optimizing reporting systems. Lead and mentor a team of 2 analysts, building in-house data and reporting capabilities.Qualifications Required Bachelor’s degree in data Analytics, Marketing, Business Intelligence, Information Systems, or related field. 5+ years of professional experience in data analytics, with focus ondigital marketing & CRM analytics . Expert-level proficiency inMicrosoft Excel(advanced formulas, Macros, VBA). StrongSQLskills for querying, data management, and complex dataset handling. Proven experience inremarketing performance analysisand managing digital funnels across paid media, CRM, and owned channels. Ability to translate complex data into clear, actionable insights for non-technical stakeholders. Strong understanding ofsystems integration workflowsacross CRM, HIMS, and related IT systems. Preferred Expertise in BI tools:Power BI, Tableau, VBA, SQL . Experience in creatingBRDs(Business Requirement Documents) for CRM/marketing automation. Familiarity withcustomer lifecycle metricsand multi-touch attribution models. Basic knowledge of scripting inPython or R .Why Join Us? This role offers an opportunity to play a critical part in shaping the digital growth journey of one of India’s leading healthcare brands. You will lead CRM innovation, analytics, and remarketing strategies that directly impactcustomer acquisition, retention, and brand trustin a highly sensitive and fast-growing sector.