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Manager - Web and Social Media (Executive Education)

3 months ago

Agra, India Indian School of Business Full time

Job Purpose -


This position requires an adept hustler managing scalable website development, SEO, prioritising UX/UI enhancements, managing social media for ISB Executive Education and ISB Online to enable consistent follower and engagement growth.

- The ideal candidate is innovative, problem solver, data-driven, and skilled in utilising tools and automation to optimise digital marketing efforts to complement business outcomes

- Ensuring consistency in line with brand guidelines – tonality, visuals, creative


Job Outline -


The candidate will play a pivotal role in elevating the brand's digital presence by managing website development with a strong emphasis on user experience and SEO, ensuring an intuitive and user-friendly online interface. This role entails methodically enhancing the brand's online presence using Umbraco content management system (CMS) built on.NET. Simultaneously, the candidate will lead the social media strategy for ISB Executive Education and ISB Online, driving brand engagement through innovative content and data-driven insights. This role requires a blend of creative and analytical skills to enhance brand visibility, foster community engagement, and maintain a cohesive, impactful digital presence across all platforms.


  1. Scalable Website Management and OptimisationLead scalable website development initiatives to ensure the digital infrastructure supports growth, with a strong emphasis on SEO strategies to enhance organic reach and visibility for both web and mobile
  2. Experience in Umbraco to build stable, scalable, and cost-effective web applications
  3. Oversee the authoring, testing, and implementation of website pages, ensuring a seamless user experience
  4. Prioritise and oversee the implementation of UX/UI enhancements based on user feedback, analytics, and best practices in design.


SEO Prioritisation

  1. Conduct regular website reviews to identify areas for SEO improvement, ensuring alignment with the latest SEO practices, including keyword research, content optimisation, and link-building strategies to improve search engine rankings
  2. Oversee the implementation of on-page SEO strategies, including optimising tags, ensuring fast page loading times, and improving the overall user experience to meet search engine guidelines and enhance organic search visibility


  1. Social Media Strategy and PlanningDevise and implement a social media strategy that aligns with the company's brand ethos, target audience, and business objectives
  2. Develop strategic plans to amplify compelling content and engage with the community to build a loyal following around the brand and improve performance metrics
  3. Foster a vibrant online community to cultivate brand loyalty and advocate customer engagement
  4. Plan and execute paid marketing/boosting of content for increase in followers/subscribers of all handles
  5. Live event support and digital streaming to enhance reach


Reputation Analysis, Reporting, and Enhancement

  1. Monitor the brand's online reputation, identifying both accolades and critiques
  2. Produce reports on social media performance, offering insights and strategic recommendations
  3. Formulate and apply strategies for reputation improvement and proactive crisis management
  4. Devise a Brand Playbook and an FAQ sheet for situations that may impact the brand and how to tackle them

Measurement Analytics and Performance Tracking

  1. Employ analytics tools to scrutinise social media effectiveness, discern audience behaviour, and gauge the success of strategies and campaigns (Meltwater, Google Analytics, SproutSocial, HubSpot etc)
  2. Incorporate measurement methods to evaluate the impact of content and campaigns, ensuring goals are achieved and findings are leveraged


  1. Automation and EfficiencyLead the automation of repetitive tasks and responses in digital marketing processes to improve efficiency and customer engagement


  1. Professional DevelopmentStay abreast of the latest trends in digital marketing, including Google Analytics updates, automation tools, and UX/UI design innovations
  2. Pioneer the integration of new digital technologies and platforms, setting a standard for innovation within the industry


Team Management and Collaboration

Engage synergistically with marketing, sales, and programme teams for a unified and comprehensive social media approach


Job Specification

Knowledge / Education

  • MBA/ PG Diploma in marketing/ communication or related disciplines
  • Any Mar-tech certifications

Specific Skills

  • 8+ years' experience in marketing tools and automation
  • Exceptional organisation and prioritisation capabilities to work across multiple projects/ tasks at a time
  • Have a powerful process-driven working style to multitask
  • Extensive experience of organic and paid social media campaigns


Desirable Experience

  • 8+ years experience in content-led branding, communication and driving successful campaigns
  • At least 3 years in social media marketing –Facebook, and Twitter
  • A good understanding of the executive education/ EdTech space and web development skills would also be highly desirable.


Job Interface/Relationships:


Internal

Marketing departments

Knowledge Team

Programme Team

Finance Department

IT Department

Executive Education Leadership for inputs

Approvals and strategic recommendations


External

Agencies/ Content Creators

Vendors

Agencies/ Content Creators § Vendors

Website Developers + Engineers

SEO Consultant § / Google

Analytics Servicing Team § Customers § Partners


Any Other Significant Input


ISB is an Equal Opportunity Employer (EEO), and in general our work schedules are structured in order to give every employee a good work-life balance. As per the business needs though each of us are at times expected to stretch our limits and also pitch in on weekends. A compensatory off can be taken though in lieu of working on an off-day or a holiday, as per the extant HR policy of the organisation.