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PPC/SEM Executive
2 months ago
- The PPC/SEM Executive or SEM Executive will be responsible to run PPC campaigns on Google Adwords, Google Ads, Bing Ads and Provide result to clients ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget
Tasks and Responsibilities:
- Understanding client business and requirements
- Plan, optimise, and implement digital ads campaign strategies for a variety of clients
- Suggest and develop new campaigns across multiple channels
- Lead project execution across clients and practice teams.
- Perform keyword / audience / interest / behaviour research and manage all the campaigns for your clients
- Set up a list of KPIs to track for each client.
- Forecast and track key account metrics
- Managing campaign budgets optimise the ROI
- Improve upon paid advertising processes and innovation of new strategies and techniques
- Ensure the timely and successful delivery of our solutions according to clients needs and objectives
Skills and Qualifications:
- Experience with Google AdWords and Google Shopping with strong track record in managing medium to large-sized budgets
- Familiarity with multiple platforms (eg AdWords, Facebook, Yahoo, etc)
- Experience in strategy creation for different clients
- Experience/knowledge of PPC tools (Google Analytics, Tableau, WebTrends etc)
- Excellent written and verbal skills
- Strong analytical and research skills