Assistant Vice President

Assistant Vice President – ESG Communications

Job Purpose

Reporting to Head of Brand and Corporate Communications, the appointee will manage the overall ESG related communications across the Bank ; develop & deliver brand and communication campaigns related to ESG, and leverage all marketing aspects such as Events, Digital, PR & Research to achieve significant results.

Key Result Areas

Collaborate with relevant reams to build ESG communications strategy for the year, by quarter, in line with overall business objectives, ESG strategy and within budget

Build comprehensive 360-degree plans for all campaigns across offline & digital, internal & external communication

Develop & execute campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing

Track the results of all campaigns and perform analysis / learnings for improvements

Track competitor activities in the ESG space and develop suitable marketing responses

Manage assigned budgets, vendor accruals & payments in line with Finance policies

Ensure the required permits for CSR activities are in place

Identify events, associations and relevant ESG partnerships

Build and manage relationships with associations, UN agencies where Mashreq is a signatory

Manage relationships with agencies supporting in ESG implementation

Support in preparation of Sustainability and ESG reports

Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital

Collaborate with PR to ensure optimal media exposure on periodic basis

Demonstrate brand values in everyday life at work

Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements

Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task

A strong candidate is expected to demonstrate superior skills in formulating & implementing ESG initiatives and campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.

Knowledge, Skills and Experience

Mandatory experience in Brand, Communications and Marketing

Deep understanding of business dynamics, profitability and growth drivers

Working knowledge of ESG, Sustainability, CSR

Entrepreneurial with strong drive to succeed, with commitment & result orientation

Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail

Ability to engage with senior stakeholders

Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns

Relevant years of experience: minimum 10 years

Education level: Bachelor’s degree (Post Graduate degree would be a plus)

ESG, Sustainability or CSR related certification will be an added advantage