Product Manager

4 weeks ago

Navi Mumbai, Maharashtra, India Bharat Serums and Vaccines Limited Full time
  • Marketing strategy & brand management: Develop and execute strategic marketing plans and brand objectives for the wound/burn care portfolio to drive adoption and revenue growth.
  • Promotional tool development: Co-ordinate with third party agents/sub-distributors to design, develop and ensure timely delivery of required promotion inputs
  • Clinical application support: Coordinate development of product application videos, clinical case studies, and real-world usage documentation to enhance product understanding and credibility
  • Training & educational initiatives: Develop and conduct structured training schedules for internal/sub-distributors' teams and external stakeholders to ensure strong product understanding and consistent messaging.
  • In-Service program management: Strategically plan and track in-service educational programs across hospitals for doctors and nursing staff to drive clinical engagement and product familiarity
  • Stakeholder collaboration: Work closely with the sales force to resolve field queries, build customer testimonials, and gather insights to refine product messaging and strategies.
  • Conferences & congresses: Lead the planning and execution of participation in surgical congresses, medical conferences, and any other scientific platforms
  • Market research & competitive intelligence: Conduct market and competitor analysis to identify trends, opportunities, and threats
  • Fieldwork: Regular fieldwork to understand the market, evaluate implementation of strategies and monitor key competitor activities.
  • New product: Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
  • Inventory planning: Facilitate inventory turnover and availability of samples and promotional inputs by reviewing and adjusting inventory levels and supply schedule

Desired candidate profile:

  • Education: Bachelors (any) + MBA in Marketing
  • Experience: 2–4 years in product/brand management within Wound, Burn Care or Surgical care segments in medical devices/Pharmaceutical industry
  • Desirable skills & attributes:
  • Strong cross-functional coordination skills
  • Effective communicator and presenter with a keen eye for detail
  • Willingness to travel frequently for field visits and conference participation
  • Experience with educational programs, digital marketing, and HCP engagement programs can be an added advantage

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