Senior Content Writer

6 days ago

New Delhi, India Workafella Full time

Job Title: Senior Content Writer About the Role We are looking for an experienced and versatileContent Writerwho can create engaging, impactful content across multiple platforms while strategically managing our brand’s digital presence. The ideal candidate is a strategic thinker, an exceptional storyteller, and someone who understands how to craft content that resonates with diverse audiences.Key Responsibilities Content Creation & Copywriting Develop high-quality content forwebsites, blogs, video scripts, newsletters, and event posters. Write clear, concise, and creative copy for marketing campaigns, social media posts, ads, and promotional material. Craft SEO-friendly blog posts and web content that drive organic traffic. Strategic & Creative Thinking Collaborate with the marketing team todevelop content strategiesaligned with brand objectives. Generateinnovative campaign ideasto enhance brand engagement and conversions. Analyze performance metrics and optimize content for better results. Plan, manage, and publish content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Engage with followers, reply to comments and DMs, and build an active community. Monitor social media trends and suggest creative campaign ideas. Regularly update and optimize Google My Business (GMB) listings for better local visibility. Ensure consistency in branding and communication across all digital channels.Skills & Qualifications 5–8 years of experiencein content writing, copywriting, and social media management. Excellent command ofEnglish language(both written and verbal). Strong understanding ofSEO principles, hashtags, and social media algorithms. Familiarity withGoogle My Business, analytics tools, and social listening platforms. Ability tothink strategically and execute creatively. Strong organizational and time-management skills.Nice to Have Experience indesign toolslike Canva or Photoshop for creating social media visuals. Previous experience inevent promotionsor managing campaigns for offline events.What We Offer Opportunity tolead content strategyand make a real impact on brand growth. Creative and collaborative work environment.

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