Senior Content Writer

Job Title: Senior Content Writer – Cosmetics, Fashion & LifestyleLocation:Mumbai (On-site) Salary Range:Open to negotiate for the right candidate Experience:4+ yearsAbout the Role We are seeking asenior content writerwith a refined sense of style, storytelling, and creativity to shape the voice of our premium cosmetics, fashion, and lifestyle brand. This role demands more than just writing—it calls for the ability to craft words that inspire, persuade, and elevate. The ideal candidate will have deep familiarity with thebeauty and fashion ecosystem, an instinct forluxury brand communication, and the ability to transform concepts intocaptivating narrativesacross digital platforms.Key ResponsibilitiesWebsite & Product Copy Createcompelling product storiesthat highlight benefits, craftsmanship, and innovation with an aspirational tone. Writeluxury-driven category and collection pagesthat inspire trust and guide consumers seamlessly from discovery to purchase. Translate complex skincare formulations and fashion elements intoclear yet sophisticated language, balancing science with allure. Develophero headlines, microcopy, and brand taglinesthat reinforce exclusivity and elegance.Blog & Editorial Content Producelong-form editorial articlesthat position the brand as a thought leader in beauty, skincare, fashion, and lifestyle. Writetrend-driven features(e.g., seasonal skincare rituals, luxury fashion inspirations, and clean beauty movements). Collaborate with product experts, dermatologists, or stylists to craftauthority-backed educational content. Infuse every piece with apremium lifestyle lenswhile ensuring SEO best practices for discoverability.Ad & Campaign Copywriting Writescroll-stopping ad copyfor Instagram and YouTube campaigns, blending creativity with conversion. Craftimpactful headlines and CTAsfor digital campaigns, influencer collaborations, and brand activations. Align messaging withluxury positioning, adapting tone for awareness, engagement, and purchase campaigns. Contribute to360° campaigns, ensuring harmony across ads, banners, social assets, and e-commerce listings.Social Media Storytelling Writecaptivating captions and micro-storiesfor Instagram, YouTube, and other luxury platforms. Conceptualizenarratives around product launches, behind-the-scenes stories, and influencer tie-ups. Maintain aconsistent, premium brand voicethat resonates with aspirational consumers. Repurpose long-form content intoshort, engaging posts and reels copythat are trend-aware yet timeless.Other Deliverables Craftbrand brochures, press notes, and newsletterswith a refined, editorial edge. Collaborate with design, marketing, and e-commerce teams to bring campaigns and launches to life. Uphold the brand’s role as acurator of luxury, science, and stylethrough every piece of written communication.Requirements Minimum 4 years of experience incontent writing for cosmetics, fashion, lifestyle, or luxury brands. Proven portfolio showcasingwebsite copy, editorial content, campaigns, and ad storytelling. Strong understanding ofSEO and digital content strategy, with the ability to integrate keywords seamlessly. Mastery intone adaptation—aspirational, elegant, and premium across platforms. Excellent command of English with impeccable grammar and editing skills. A passion for beauty, fashion, and lifestyle, with awareness ofglobal trends.Why Join Us? Be thevoice of a premium lifestyle brandshaping global narratives in beauty and fashion. Work ondiverse content formats—from editorial storytelling to cutting-edge ad campaigns. Collaborate with a team that valuescreativity, luxury aesthetics, and innovation. Enjoy end-to-end ownership of content that directly influences brand perception and growth.