Dean of Admissions

Position:Dean of Admissions / Admission HeadInstitution:COER University, Roorkee Location:On-Campus Employment Type:Full-time, Senior Leadership RoleAbout COER UniversityFounded 25 years ago byShri J. C. Jain , COER University has established itself as a dynamic, transformative, and future-oriented institution committed to delivering quality education and producing new-age professionals. With programmes acrossComputing, Engineering, Management, Nursing, Paramedical Sciences, Pharmacy, Legal Studies, Allied Sciences, and Ayurveda , the University operates with a strong emphasis oninnovation, academic excellence, research orientation, employability, and student success . Located in the educational hub ofRoorkee , the University provides a vibrant campus environment supported by dedicated faculty, modern infrastructure, strong industry ties, and a commitment to national development through high-quality higher education. As COER continues to expand its academic footprint and strengthen its brand, it seeks a visionary and data-drivenDean of Admissionsto lead its institution-wide admissions strategy.Role SummaryTheDean of Admissions / Admission Headis a senior leadership role responsible for driving theoverall admissions strategy , ensuringenrolment success , and creating ahigh-quality, student-centric admissions experienceacross all programmes. The position demands an experienced professional who can: ·Lead large-scale admissions operations ·Create robust lead-generation and conversion strategies ·Drive student recruitment in a highly competitive environment ·Build high-performing counselling teams ·Strengthen digital and offline outreach ·Align admissions with institutional goals, academic departments, and market needs Success in this role requires a mix ofstrategic direction, operational excellence, team leadership, and data-driven decision-making .Key Responsibilities1. Strategic Planning & Admissions Leadership·Design, execute, and monitor theUniversity-wide admissions strategyfor UG and PG programmes. ·Develop annual enrolment goals, budgets, conversion targets, and action plans. ·Conduct market research, competitor analysis, and trend evaluation to refine recruitment strategies. ·Build admissions forecasting models and oversee enrolment dashboards. ·Develop brand-aligned messaging for admissions campaigns. 2. Student Recruitment & Outreach Management·Plan and executenational-level outreachincluding: oSchool visits oCounsellor meets oEducation fairs oCity-level campaigns oStudent counselling workshops ·Establish strong relationships with: oSchool principals oCareer counsellors oCoaching centres oCommunity organisations ·Collaborate with HR/PR teams for visibility-based outreach activities. 3. Digital Admissions & Performance Marketing Coordination·Work closely with theBranding & Digital Marketing teamsto strengthen digital lead generation. ·Oversee performance campaigns acrossGoogle Ads, Meta Ads, LinkedIn, YouTube, OTT, and education portals . ·Ensure alignment between digital messaging, landing pages, lead flow, and counsellor engagement. ·Track data across CRM systems, lead funnels, and admissions analytics. 4. Counselling Operations & Team Leadership·Lead, train, and mentor a team ofcounsellors, telecallers, field executives, and conversion specialists . ·Set up structured SOPs for student interactions, follow-ups, campus visits, interviews, and closures. ·Design scripts, training modules, and quality check processes for consistent communication. ·Implement performance-based KPIs and incentive frameworks for the counselling team. 5. Enrolment Management & Process Optimization·Oversee complete admissions workflow — from inquiry to enrolment. ·Reduce TAT across stages: inquiry response, callbacks, counselling sessions, document processing, and fee submission. ·Implement technology-enabled processes (CRM, ERP, telephony systems, dashboards). ·Conduct weekly and monthly review meetings, tracking conversion metrics at each stage of the funnel. 6. Collaboration with Academic & Administrative Departments·Work closely with: oDeans & Heads of Departments oRegistrar’s Office oMarketing & Branding teams oExaminations and Finance teams ·Ensure accurate programme information is communicated across departments and channels. ·Coordinate Open Houses, academic webinars, pre-admission orientations, and campus tours. 7. Compliance, Policy & Governance·Ensure admissions processes comply with: oUniversity regulations oGovernment norms oUGC/AICTE/NMC/PCI/INC/BCI/NCTE guidelines (programme-specific) ·Maintain transparency, documentation, reporting, and ethical practices at all times. ·Manage grievance redressal, dispute resolution, and policy documentation. 8. Parent & Student Experience·Ensure a welcoming, transparent, and student-friendly admissions journey. ·Improve campus visit experience through structured tours, interaction sessions, and real-time support. ·Develop communication touchpoints for parents: WhatsApp broadcasts, follow-up emails, SMS notifications. 9. Data Analytics & Decision-making·Generate periodic MIS reports on: oLead source performance oCounsellor productivity oCampaign effectiveness oEnrolment status oROI on outreach activities ·Use insights to refine team performance, campaign strategy, and budget allocation. ·Present fortnightly and monthly reports to leadership.QualificationsMust-Have Qualifications·Minimum5+ yearsof experience inuniversity admissions, enrolment management, or student recruitment . ·Proven track record in achieving enrolment targets in a competitive environment. ·Expertise indigital admissions , CRM systems, funnel optimisation, and data-driven decision-making. ·Strong knowledge ofeducation sector dynamicsacross UG and PG levels. ·Exceptional leadership, communication, and stakeholder-management skills. ·Experience in supervising large teams with performance-based accountability. ·Bachelor’s degree mandatory; Master’s degree or MBA inEducation Administration, Business Administration, Marketing, or related fieldspreferred.Preferred Qualifications·Experience asAdmission Head, Deputy Director Admissions, Dean of Admissions, or Regional Admissions Leaderin a reputed university. ·Strong network with schools, counsellors, and regional education influencers. ·Experience working withperformance marketing teamsand external agencies. ·Familiarity with ERP, CRM, telephony platforms, and digital transformation initiatives. ·Ability to manage multi-city outreach and set up scalable admissions models.Key Skills & Competencies·Strategic thinking with operational excellence ·Leadership and team motivation ·Communication and persuasion skills ·Customer service and relationship-building ·Analytical and problem-solving capabilities ·Ability to manage stress and handle tight admission cycles ·Innovation, agility, and adaptabilityWhat Success Looks Like·Improved inquiry-to-enrolment conversion ratio ·Robust digital and offline lead-generation ecosystem ·Stronger outreach network across schools and cities ·Structured admissions processes with high counselling quality ·High student/parent satisfaction in the admissions journey ·Efficient reporting, monitoring, and documentation ·Strong collaboration with academic departmentsApplication ProcessInterested candidates may send: ·Detailed CV ·Cover Letteroutlining admissions leadership experience ·Anysupporting documents , achievements, or recognitions Email:nitinverma@coeruniversity.ac.in Deadline:Accepting applications until 15 thDec