Brand Specialist
3 weeks ago
Job Description:
Key Responsibilities: 1. Brand Strategy & Positioning: Develop and implement a strong brand strategy aligned with Assets Roster's business objectives.
Define brand positioning, messaging, and unique selling propositions (USPs).
Ensure brand consistency across all marketing and communication channels.
2. Digital & Content Marketing: Oversee digital branding initiatives, including social media, website, and SEO.
Collaborate with the marketing team to create engaging content (blogs, LinkedIn posts, videos, etc.).
Manage online reputation and brand perception through digital channels.
3. Marketing Campaigns & Execution: Plan and execute branding and marketing campaigns to increase brand awareness.
Work with designers and content creators to develop high-quality promotional materials.
Monitor and analyze campaign performance, making data-driven improvements.
4. Industry Engagement & Thought Leadership: Position Assets Roster as a thought leader in Fixed Assets Management.
Develop whitepapers, case studies, and reports showcasing industry expertise.
Organize and participate in industry events, webinars, and conferences.
5. Corporate Communications & PR: Develop and maintain relationships with media, PR agencies, and influencers.
Manage press releases, corporate announcements, and brand-related communications.
Ensure brand reputation management through proactive PR initiatives.
6. Partnership & Stakeholder Engagement: Collaborate with internal teams (sales, operations, product development) to align branding efforts.
Establish strategic partnerships to enhance brand reach and credibility.
Support employer branding initiatives to attract top talent.
7. Market Research & Competitive Analysis: Conduct market research to understand customer perceptions and industry trends.
Analyze competitor branding strategies and identify improvement areas.
Leverage insights to refine branding strategies and enhance customer engagement.
Required Skills & Qualifications: Bachelor's/Master's degree in Marketing, Brand Management, Business, or related fields.
3+ Years of experience in brand management, marketing, or corporate communications.
Strong expertise in B2B branding , corporate communications, and digital marketing.
Hands-on experience in social media management, SEO, and content marketing .
Excellent storytelling, communication, and presentation skills.
Ability to work with designers, content writers, and marketing teams to execute campaigns.
Strong analytical skills to interpret marketing data and optimize brand strategies.
Experience in the Fixed Assets Management or B2B consulting industry (preferred but not mandatory).
Ability to manage multiple projects, deadlines, and stakeholders effectively.
Preferred Experience: Prior experience in branding for B2B services, consulting, or technology firms .
Knowledge of branding tools, marketing automation, and CRM platforms.
Experience in PR, media relations, or corporate communications.
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