Brand and Marcom Head
3 weeks ago
About Cyient:
Cyient is a global Engineering and Technology Solutions company accelerating digital, engineering and technology convergence. We enable our customers to apply technology imaginatively across their value chain to solve problems that matter. We are committed to designing tomorrow together with our stakeholders and being a culturally inclusive, socially responsible, and environmentally sustainable organization. As we continue to pioneer breakthroughs and expand our global reach, we are seeking an exceptional Brand Marketing and Communications Leader to play a pivotal role in shaping the future of Cyient Brand.
Role at a Glance
As Brand and Marcom Head at Cyient, you will be at the forefront of driving our brand and communications strategy and initiatives that align with our promise of Designing Tomorrow Together. Reporting directly to the Chief Marketing Officer (CMO), you will lead a team of marketing professionals, collaborating with cross-functional teams to create and execute innovative campaigns and programs that elevate our brand, drive demand, and fuel our growth ambitions.
Key Responsibilities:
- Visionary Brand Strategy: Develop and execute a differentiated Brand strategy that mirrors Cyient's ambition be preferred partner for accelerating digital, engineering and technologies convergence
- Integrated Communication: Develop and implement integrated communication strategies that ensure consistent messaging and branding across all marketing channels, both digital and offline.
- Brand Development: Drive the development and evolution of the Cyient brand, ensuring it aligns with our strategic goals and resonates with our target audience.
- Team Empowerment: Lead, mentor, and inspire a team of marketing experts, fostering a culture of creativity, collaboration, and excellence.
- Foster Collaboration: Collaborate closely across functions to forge strong partnerships and create cohesive plans that amplify our market presence.
- Compelling Design and Content: Oversee the creation of riveting design and compelling, data-driven content that positions Cyient as a thought leader and engages our target audiences.
- Experience Excellence: Strategically plan and manage brand experiences across forums and events, ensuring our participation maximizes brand exposure and generates interest
- Brand Operations: Manage the marketing budget effectively, optimizing resource allocation and demonstrating a clear return on investment (ROI).
- Data-Driven Decisions: Implement robust performance measurement and reporting mechanisms to track the effectiveness of marketing initiatives and adjust strategies accordingly.
- Collaborative Partnerships: Cultivate and maintain strong relationships with external marketing agencies, vendors, and partners to deliver innovative solutions that propel Cyient's mission.
Qualifications:
- MBA with a track record of 18+ years in senior marketing leadership roles within innovative and fast-paced environments.
- Visionary thinking, strategic acumen, and a passion for driving meaningful change.
- Exceptional leadership, communication, and interpersonal skills.
- In-depth knowledge of cutting-edge B2B marketing strategies and best practices.
- Proficiency in advanced marketing automation and analytics tools.
- Understanding of the engineering/ technology services industry and its imperatives
If you are a visionary brand leader with a passion for driving transformative change, we encourage you to apply for this exciting opportunity at Cyient.
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