Manager - Digital Marketing

3 weeks ago

Ahmedabad, India EPIC WORKFORCE SERVICES LLP Full time

Position : Senior Performance Marketing Manager. Experience : 8-12 Years. Key Responsibilities. - Develop, implement, and optimize paid search (SEM) and paid social (Meta/Facebook Ads) strategies for eCommerce clients. - Manage and oversee large-scale ad campaigns, ensuring measurable ROI and performance growth. - Collaborate with account managers, creative teams, and analytics teams to deliver end-to-end campaign execution. - Analyze campaign performance and prepare weekly/monthly reports with actionable insights. - Identify cross-sell and up-sell opportunities for clients and contribute to overall account growth. - Train, mentor, and manage a digital marketing team; provide guidance on best practices and performance improvement. - Stay updated with industry trends, platform updates, and competitive strategies. - Work closely with clients (primarily USA-based) to understand their goals, propose strategies, and drive results. -Requirements. - 5+ years of hands-on experience in Digital Marketing with a strong focus on SEM (Google Ads, Bing Ads) and Meta (Facebook/Instagram Ads). - Proven experience managing eCommerce projects (mandatory). - Strong track record of working with USA clients. - Ability to manage and optimize campaigns with significant monthly spends ($50K+ preferred). - Demonstrated success in achieving measurable ROI from paid campaigns. - Experience in SEO is a plus (not mandatory). - Excellent analytical, communication, and leadership skills. - Prior experience in managing a team of digital marketing specialists. (ref:iimjobs.com)

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