Digital Marketing Specialist

3 weeks ago

Noida, India ScaleupAlly Full time
Job Description
Content & SEO Execution

  • Coordinate with writers to develop blogs, case studies, service/technology pages.

  • Proofread and finalize content before publishing.

  • Implement on-page SEO with guidance from SEO consultants (internal linking, schema, metadata).

  • Coordinate with external vendors for backlinks, guest posts, and sponsored blogs.

Social Media & Engagement

  • Create and manage monthly social media calendars with designers.

  • Support founders in publishing thought-leadership posts on LinkedIn.

  • Work with designers to produce infographics, short videos, and testimonial creatives.

  • Promote content on external platforms (Medium, Behance, DesignRush, startup portals).

  • Ensure brand consistency across channels (Clutch, GoodFirms, DesignRush).

Website Management

  • Work with developers to create/update WordPress pages (services, industries, resources).

  • Support implementation of design updates (menus, banners, CTAs, navigation).

  • Report bugs and coordinate fixes with developers.

Lead Generation & Campaign Support

  • Assist in creating lead-gen assets (guides, checklists, landing pages) with writers/designers.

  • Support email nurturing campaigns (emails, thank-you pages, landing pages).

  • Help coordinate CRO experiments (popups, CTAs, engagement tools).

Branding, PR & Campaigns

  • Execute the quarterly content calendar under senior guidance.

  • Assist with thematic campaigns (e.g., AI Month , Women in Tech Week ).

  • Coordinate logistics for employee advocacy programs and office engagement initiatives.

  • Support CSR and gifting campaigns (festive kits, client engagement activities).

  • Assist in preparing awards/PR submissions and case study formatting.

  • Collect and follow-up for Clutch reviews and client testimonials.

  • Support podcast content, outreach, and guest coordination.

Reporting & Documentation

  • Track engagement metrics for campaigns and social media.

  • Document progress and share weekly updates in team meetings.

  • Maintain reports on branding, PR, and outreach activities.


Requirements

  • 1–3 years of experience in digital marketing, content, or SEO roles.

  • Strong writing/editing skills with attention to detail.

  • Familiarity with SEO basics, WordPress, and social media.

  • Ability to coordinate across teams (writers, designers, developers).

  • Willingness to learn marketing automation, analytics, and campaign tools.

  • Organized, proactive, and eager to grow in a fast-paced environment.



Benefits

  • Working hours: 10:00 AM – 7:00 PM

  • Working days: 5 days a week (plus 1st & 3rd Saturdays working)

  • Medical Insurance coverage for employees

  • Provident Fund (PF) facility

  • Quarterly parties and yearly outings/trips for team bonding

  • Regular check-ins with leadership for growth and feedback

  • Recognition awards to celebrate high performance

  • Fun activities and team engagement sessions throughout the year




Requirements
Blogs writing Content Creation Social media Digital Marketing SEO Word press

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