Sales Executive: Planters

2 weeks ago


Delhi, Delhi, India Sheetal Group Full time
Sales Executive – Garden & Landscape Products (Planters)

Company: Sheetal Group

Location: [Delhi NCR / Mumbai / Bengaluru / Chennai / Hyderabad – as per business need]

Experience: 3–5 years (must be from garden/landscape/horticulture/building material industry)

Salary: ₹3 – 5 LPA (depending on experience)

Employment Type: Full-time

About Sheetal Group

Sheetal Group is a 35-year legacy plastics manufacturer with strong expertise in blow molding, rotational molding, and injection molding. Alongside water storage, road safety, and solid waste management solutions, Sheetal had expended into lifestyle and green living products through a new vertical of innovative garden planters and outdoor solutions under the name Blume.

We are seeking a motivated Sales Executive to develop and scale our garden & landscape product line across India.

Role Overview

The Sales Executive will spearhead business development for garden planters and outdoor decor solutions by engaging with architects, landscape designers, nurseries, and lifestyle retailers. The role requires building a strong dealer/distributor network, ensuring presence in premium outlets, and driving project-based sales through real estate developers, hospitality, and institutions.

Key ResponsibilitiesChannel Development
  • Identify, onboard, and nurture dealers/distributors through nurseries, garden centers, and lifestyle/home décor stores.
  • Conduct product demos, display setup, and ensure retail visibility.
Project & Institutional Sales
  • Develop business with architects, interior designers, landscape consultants, and ensure our planters are specified in projects.
  • Pitch and supply to real estate developers, residential societies, corporate campuses, hotels/resorts, and airports.
  • Establish partnerships with government parks, urban greening projects, and municipal bodies.
Marketing & Visibility
  • Participate in gardening expos, architecture/interior exhibitions, and landscaping events.
  • Work with marketing team to drive digital promotions, influencer tie-ups, and catalogue placements in premium stores.
Sales Management
  • Achieve monthly/quarterly sales targets for both retail and institutional channels.
  • Ensure timely collections and compliance with credit policies.
  • Track competitor activity, pricing, and market trends.
Cross-Selling Opportunities
  • Leverage Sheetal's presence in water tanks, solid waste bins, and road safety products to bundle planters for societies, builders, and municipal projects.
  • Explore tie-ups with corporate gifting and premium lifestyle retailers for bulk sales.
Qualifications & Experience
  • Graduate in Business/Commerce/Marketing (MBA preferred).
  • 3–5 years of experience in selling garden products, planters, horticulture supplies, building materials, or lifestyle décor items.
  • Strong network among nurseries, architects, builders, and landscape consultants.
  • Proven track record in dealer network development and project sales.
Skills & Competencies
  • Strong relationship-building skills with architects, designers, and nurseries.
  • Excellent sales and negotiation skills with proven revenue achievement.
  • Good understanding of consumer preferences in outdoor/garden products.
  • Ability to travel frequently within the assigned region.
  • Self-driven, target-oriented, with a flair for lifestyle product positioning.

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