Social Media Marketing Specialist

3 weeks ago

Bangalore Metropolitan Area, India The Brand Ignition Co. Full time

About the role


We are seeking an experienced, passionate, and creative Social Media expert to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy to enhance our online presence and improve our marketing and sales efforts.


Roles & Responsibilities:

  • Define the most important social media KPIs to increase brand awareness and increase engagement
  • Social Media Strategy Development: Collaborate with the internal and external teams to develop innovative social media strategies aligned with company objectives and target audience preferences.
  • Content Creation: Conceptualize and produce engaging content including, but not limited to, images, videos, GIFs, and infographics for social media posts.
  • Platform Management: Manage and maintain active presence across key social media platforms (e.g, Instagram, Facebook), ensuring consistency in brand messaging and image. Ensuring content is curated to suit different channels/platforms.
  • Campaign Management: Plan, execute, and optimise social media campaigns to drive brand awareness, increase engagement, and support marketing initiatives.
  • Analytics and Reporting: Monitor social media metrics and track the performance of campaigns using analytical tools. Provide regular reports and insights to assess the effectiveness of strategies and make data-driven recommendations for improvement.
  • Stay Updated: Stay abreast of industry trends, emerging social media platforms, and best practices in digital marketing to continuously innovate and optimize our social media efforts
  • Content Calendar creation: Work with internal & external stakeholders performing content audits to assess how well-existing content is performing, identifying content gaps, and determining what type of content is missing and what is needed. Creating, adjusting, and managing the calendar based on business and team goals.
  • Creative and Content Strategy


Education and Desired Qualifications:

  • 2+ years of experience as a Social Media Specialist or similar role
  • Experience in a social media or digital agency
  • Excellent knowledge of Instagram, Facebook, and other social media best practices
  • Good understanding of social media KPIs
  • Excellent multi-tasking skills
  • Great communication skills
  • Great interpersonal, and presentation skills
  • Great project management skills
  • Has a passion for innovation and creativity


Good to have:

·       Graphic designing skills

·       Understanding of branding and positioning

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