Saffron Tech

As our Outbound Marketing & ABM Specialist, you will lead strategy and execution across targeted outbound campaigns and account-based marketing (ABM) initiatives.

Your expertise with platforms like Clayor formal certification in using Claywill be vital in building high-quality lead pipelines, automating workflows, crafting personalized messaging, and analyzing performance.

Location: Ghitorni, South Delhi (Near by Metro).

Working Days 5.

Please note before applying, the people we're looking for should be clay certified.

Key & Planning:

- Develop and execute multi-channel outbound campaigns (email, LinkedIn, etc.) targeting ideal customer segments.

- Implement 1:1, 1:Few, and 1:Many ABM motions aligned with sales targets.

Clay Utilization:

- Build and refine workflows in Clay to automate lead sourcing, firmographic/technographic enrichment, intent signal detection, and outreach sequences.

- Use Clays AI agents to conduct prospect research and generate personalized messaging at scale.

Campaign Execution & Optimization:

- Segment and manage prospect lists; execute A/B testing for outreach effectiveness.

- Monitor campaign metrics (open, response, conversion rates), iterate rapidly, and surface insights to sales and RevOps.

Cross-functional Alignment:

- Work closely with Sales, SDRs, RevOps, and Product Marketing to align on ICPs, target account lists, and messaging.

- Enable SDRs/AEs with campaign assets, call-out triggers, and nurture pathways.

Reporting & Measurement:

- Develop dashboards to track outbound and ABM KPIs (pipeline generated, deal velocity, account penetration) .

- Translate data into strategic recommendations to refine tactics and improve results.

Required Experience & Skills

- 3+ years in B2B outbound marketing, demand generation, or ABMideally within SaaS or tech environments.

- Hands-on experience with Clay or equivalent platforms (Sweetspot, n8n, etc.), ideally with a Clay certification or equivalent training.

- Proficiency with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, etc.

- Strong data analysis skills and comfort with reporting tools.

- Excellent copywriting and communication skills for persona-specific outreach.

- Ability to manage multiple campaigns and priorities in a dynamic environment.

Preferred Qualifications

- Prior experience implementing ABM at scale using Clay.

- Familiarity with AI research-driven workflows and data enrichment models.

- Track record of pipeline contribution through automated lead generation systems.

- Technical aptitude for building and optimizing outbound stack components (scrapers, enrichment, Salesforce integrations).