Media Buyer

1 week ago

Vadodara, India PeopleCultureHR Full time

Position OverviewWe at Guru99.com are looking for a skilled Facebook Ad Specialist / Media Buyer / PPC —also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.Key Responsibilities-Strategically plan and manage paid advertising campaigns across Facebook and Instagram. -Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales. -Promote affiliate offers using paid social media while ensuring compliance with platform and network policies. -Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations - ⚡Collaborate with creatives to develop high-performance ads (copy + visuals). -Perform ongoing A/B testing of creatives, audiences, and bidding strategies. -Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics. -Provide weekly and monthly performance reports with insights and optimizations. -Stay current on Meta algorithm updates, policy changes, and best practices. - ☣ Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities -Audience & Targeting Strategy -Research and analyze target audiences using demographic, psychographic, and behavioral data -Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies -Develop audience segmentation strategies to maximize campaign reach and engagementRequired Skills & Qualifications- ☢ 2+ years of hands-on experience managing Meta (Facebook/Instagram) ads. -Strong portfolio showing successful lead-gen or affiliate marketing campaigns. -Deep understanding of campaign structures, pixel tracking, and conversion optimization. -Strong data skills and proficiency in analytics tools. -Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager. - ⚖ Ability to work independently in a fast-paced, remote environment.Preferred Qualifications- Prior experience working with affiliate networks (e.g., ShareASale, Impact, CJ, ClickBank). - Meta Blueprint Certification (Media Buying Professional or equivalent). ●Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus.What We Offer- Competitive salary + performance-based bonuses. - Flexible, remote-first work culture. - ⚡A chance to work with a top-ranking educational platform. - ️Growth opportunities in digital marketing and affiliate monetization.How to ApplyTo apply for the Media Buyer (Paid Social Media Specialist/Ad Campaign Manager) position, please submit your resume, a cover letter highlighting your relevant experience, and examples of successful ad campaigns (including metrics) to rahul@peopleculturehr.com / hello@peopleculturehr.com

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