Senior Visual Communication Designer
3 weeks ago
Purpose :
The Senior Visual Communication Designer will enhance House of Sunita Shekhawat's design identity through innovative communication across various media, ensuring the brand’s unique luxury positioning is consistently conveyed through social media, digital marketing, and retail channels.
Areas of impact :
- Communication
- Visual identity
Objectives :
- Interpret House of Sunita Shekhawat's diverse design library into captivating communication designs for a global audience.
- Create visual designs that reflect the brand's identity and ethos, highlighting the brand’s provenance in Indian design.
- Represent the brand’s whimsical personality through mixed media, enhancing the existing library of artworks, animations, and digital assets.
- Develop a 360-degree design approach to create a seamless brand experience across online and offline channels.
Roles and responsibilities :
- Conceptualize and design identity, branding, packaging, and logos for the brand's product launches, campaigns, events, and marquee moments.
- Develop concepts and moodboards for brand/campaign/product shoots, collaborating with the photo-studio teams to bring them to life.
- Create master visual looks for brand campaigns that can be adapted across various print and digital formats.
- Develop customer-centric communication materials, including retail and in-store collateral, catalogues, digital newsletters, digital ads, and other brand assets, expanding the design vocabulary to enhance customer engagement and drive conversions.
- Engage the social media community with dynamic creative assets such as animations, GIFs, filters, reels, and videos.
- Realize brand/campaign/product shoot concepts and moodboards with the photo-studio teams.
Skills and experience :
- Deep appreciation and understanding of the cultural and design landscape of India.
- A minimum of 4 years of experience in design and visual creation.
- Interest and curiosity about luxury retail brands, both Indian and international.
- Passion for storytelling, with the ability to combine written and visual content effectively on digital platforms.
- Ability to independently research, present, and execute original ideas.
- Self-directed, mature, and responsible individual capable of working from instructions.
- Major in Communication Design from a reputed design school is a plus.
- Proficient in Adobe Photoshop, Illustrator, and all current design software.
- Well-versed with commonly used sizes and guidelines across mediums, both online and offline.
- Relevant design experience in a luxury D2C brand is a bonus for this role.
To apply, submit your resume and cover letter to marketing@sunitashekhawat.com.
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