Zycus - Customer Marketing Leader - B2B SaaS

22 hours ago

Bengaluru, India Zycus Full time

We are seeking a dynamic Customer Marketing Leader to spearhead initiatives that engage, advocate for, and grow our existing customer base. In this role, you will collaborate cross-functionally to build customer relationships, celebrate milestones, and drive cross-sell/up-sell opportunities through tailored marketing efforts. Your focus will be on amplifying customer success stories, increasing referenceability, and positioning Zycus as the trusted partner for our clients.

Key Responsibilities:

1. Customer Engagement & Advocacy

- Design and implement customer engagement programs to build stronger relationships with existing clients.

- Lead customer advocacy initiatives such as reference programs, reviews, and testimonials.

- Drive the creation of customer success stories, case studies, and PR opportunities.

2. Cross-Sell & Up-Sell

- Partner with product marketing and sales teams to identify cross-sell and up-sell opportunities.

- Plan and execute targeted campaigns to showcase the value of Zycus products to existing customers.

3. Go-Live & Go-Value Celebrations

- Celebrate key customer milestones (e.g., project go-lives, achieving business outcomes).

- Collaborate with internal teams to create communication plans that highlight these achievements.

4. Events & Speakership Opportunities

- Identify and manage opportunities for customer participation in Zycus-hosted or third-party events.

- Work with customers to prepare them for speaking engagements, panel discussions, and webinars.

5. Increase Customer Referenceability

- Develop strategies to increase the number of customers willing to act as references.

- Manage the reference library and ensure timely availability of references for sales opportunities.

6. Analytics & Reporting

- Measure the impact of customer marketing initiatives on customer retention, advocacy, and revenue growth.

- Analyze customer engagement data to identify trends and optimize strategies.

Skills And Expertise:

- 10-12 years of experience in customer marketing, customer advocacy, or related roles, preferably in B2B SaaS or technology.

- Proven experience in creating and executing customer engagement programs.

- Strong storytelling skills for developing impactful customer success stories and case studies.

- Excellent communication and relationship-building skills.

- Ability to manage multiple projects and work collaboratively with cross-functional teams.

- Familiarity with CRM tools, marketing automation platforms, and data analytics.

Preferred Attributes:

- Experience in managing customer reference programs.

- Exposure to planning and executing customer-centric events.

- Knowledge of the Source-to-Pay domain (optional but preferred).

What's in it for you?

- Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software.

- Be part of a fast-paced, innovation-driven organization committed to excellence.

- Competitive compensation and benefits.

- A culture that fosters growth, collaboration, and success.

Why Zycus?

1. Industry Leadership: Opportunity to work with a global leader in Cognitive Procurement software.

2. Innovative Environment: Collaborative and innovative work environment that encourages creativity and growth.

3. Competitive Compensation: Competitive salary and benefits package, including health insurance, retirement plans, and performance bonuses.

4. Professional Development: Opportunities for professional growth and development through training programs, workshops, and conferences.

(ref:iimjobs.com)

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