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Senior SEO Executive
2 months ago
Job Title: Senior SEO Executive
Location: Girish Park, Kolkata, 700007 (On-site)
Department: Digital Marketing
Reports to: SEO Manager
Experience: 2 to 3 Years
Employment Type: Full-time
Job Overview
The Senior SEO Executive will be responsible for managing and executing the company’s organic search strategy. The role requires a deep understanding of SEO principles, including on-page and off-page optimization, technical SEO, link-building strategies, and staying updated with the latest algorithm changes. You will play a crucial role in improving our website’s visibility, driving organic traffic, and ensuring high-ranking positions for targeted keywords.
Key Responsibilities
SEO Strategy Development:
- Develop and implement comprehensive SEO strategies for various projects and campaigns to increase organic search visibility.
- Analyze competitors and provide actionable insights to outperform them in search rankings.
On-Page Optimization:
- Conduct keyword research and integrate them strategically into the website.
- Optimize content, metadata (titles, descriptions), headings, and internal links to improve search rankings.
- Ensure site structure, URL optimization, and other on-page elements are SEO-friendly.
Off-Page SEO & Link Building:
- Develop and execute link-building strategies to acquire high-quality backlinks from authoritative websites.
- Build relationships with influencers, bloggers, and industry leaders for SEO collaborations.
- Monitor and analyze the effectiveness of link-building strategies using tools like Ahrefs or SEMrush.
Technical SEO:
- Perform regular SEO audits to identify and resolve technical issues such as site speed, crawl errors, and indexing problems.
- Collaborate with the development team to ensure proper implementation of SEO recommendations.
- Optimize website for mobile usability and ensure compliance with the latest Google algorithm updates.
Performance Monitoring & Reporting:
- Track, analyze, and report on key SEO metrics such as rankings, traffic, conversions, and revenue growth.
- Use tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to gather insights and make data-driven decisions.
- Create and present monthly SEO performance reports with actionable insights.
Content SEO:
- Work closely with the content marketing team to ensure SEO guidelines are met in content creation.
- Provide recommendations for content updates and new content development to improve keyword rankings.
- Optimize existing content for better search visibility and user experience.
SEO Trends & Algorithm Updates:
- Stay up-to-date with SEO industry trends, algorithm updates, and emerging best practices.
- Implement changes quickly to align with new search engine guidelines and maintain rankings.
Team Collaboration & Training:
- Work closely with marketing, development, and content teams to align SEO strategies with overall marketing objectives.
- Provide mentorship and guidance to junior SEO executives and other team members on SEO best practices.
Requirements
Experience: 2-3 years of proven experience in SEO, with a focus on technical SEO, content optimization, and link-building.
Education: Bachelor’s degree in Marketing, Communications, IT, or a related field.
Tools: Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
Skills:
- Strong knowledge of search engine algorithms and ranking factors.
- Ability to perform comprehensive keyword research and competitive analysis.
- Experience with content management systems (e.g., WordPress) and HTML/CSS basics.
- Strong analytical, problem-solving, and communication skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Qualifications
- Experience in e-commerce SEO.
- Certifications in Google Analytics, SEO, or other relevant courses.
- Experience working with large-scale websites and international SEO strategies.