Public Relations Executive

3 weeks ago

Gurugram, India boAt Lifestyle Full time

Job Overview:

We are looking for a dynamic and creative Content Writer cum PR Executive who excels in writing high-quality, original, and creative content with a focus on crafting compelling brand narratives and speeches for our founder at key events. This role combines content creation and public relations efforts, helping to elevate the brand's messaging across multiple platforms. The ideal candidate will have a background in story scriptwriting, strong communication skills, and a passion for both content writing and public relations.


  • Position: PR Executive (Content Writer)
  • Department: Marketing
  • Location: Gurgaon


Key Responsibilities:


Content Writing:

  • Develop high-quality, original content for various platforms, with a special focus on developing impactful and engaging speeches for the company founder at key events, conferences, and public speaking engagements.
  • Craft speeches that resonate with diverse audiences, aligning with the brand's voice, values, and strategic goals.
  • Write clear, engaging, and informative copy across different channels, ensuring consistency in messaging.
  • Conduct thorough research on industry trends, competitors, and target audiences to create relevant content.
  • Collaborate with the leadership team to understand key messages and objectives for founder speeches and events.
  • Edit and proofread content to ensure accuracy, clarity, and consistency.


Public Relations (PR):

  • Assist in the development and execution of the company’s PR strategy to enhance brand visibility and reputation.
  • Draft and distribute press releases, media kits, and other PR materials.
  • Build and maintain relationships with journalists, bloggers, influencers, and media outlets.
  • Monitor and analyse media coverage and report on PR performance.
  • Respond to media inquiries and coordinate internally.
  • Organize and assist in the execution of PR events such as product launches, press conferences, and media briefings.
  • Track industry trends and news to identify PR opportunities.

Social Media & Community Engagement:

  • Contribute to social media content and public-facing communications to engage with audiences.


Qualification:

Bachelor’s degree in communications, English, Journalism, Creative Writing, Film/Media Studies, or a related field.

Experince

  • 2yrs + years of experience in content writing, public relations, or a related role.
  • Strong background in story script writing or experience in crafting, dialogues, speeches, and narratives for public speaking.
  • Experience with social media management and engagement.
  • Excellent communication and interpersonal skills, with the ability to build relationships with internal teams and external stakeholders.
  • Ability to work under tight deadlines and manage multiple tasks simultaneously.
  • Familiarity with PR tools, social media analytics, and media monitoring platforms is a plus.

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