Brand Strategist

About ALIV ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy—focused on prevention and healthy aging for Indian audiences. Role Summary A multi-disciplinary marketer who can set direction and run the playbook across brand, content, and performance. You’ll turn medical expertise into simple, trusted narratives, grow organic presence, and build a predictable demand engine in a startup-scaling environment. Key Objectives 1. Align the team with ALIV’s goals for awareness, audience education, and expansion. 2. Act as strategist + mentor, enabling efficient, collaborative execution. 3. Own end-to-end planning → execution → optimization with measurable results. Primary Responsibilities 1) Strategy & Planning • Build a marketing roadmap (short + long term) with budgets and targets. • Design campaign frameworks for awareness, qualified leads, and perspective shifts (myths vs facts, safety, outcomes). • Create city-specific plans for new locations (regional language & audience nuances). • Track trends in regenerative medicine, wellness, and healthcare marketing. 2) Team Leadership & Coordination • Run weekly huddles; set priorities, remove blockers, enforce timelines. • Coach creators/editors; give clear briefs and actionable feedback. • Drive a culture of accountability, innovation, and shared success. 3) Execution Oversight • Guard brand voice, ethics, and compliance in all content/campaigns. • Approve final creatives, copies, landing pages; step in for proofing/campaign setup when needed. • Lead influencer/partner collaborations aligned with ALIV’s values. 4) KPI Management & Optimization • Define metrics: traffic, engagement, qualified leads, consult bookings, ROAS/CAC. • Review GA4/UTMs/CRM dashboards weekly; run A/B tests (hooks, creatives, LPs). • Implement corrective actions; report weekly/monthly/quarterly to CEO. 5) Cross-Functional Collaboration • Work with the medical team for scientific accuracy and responsible claims. • Align with CEO on positioning and expansion goals. • Support HR on marketing hiring/training needs. Key Deliverables • Annual strategy split into quarterly campaigns. • Regular performance reports and team productivity snapshots. • Region-specific campaign proposals. • Playbooks/SOPs for campaigns, tools, and workflows. Additional Focus Areas • Crisis Management: Prepared responses; contingency plans for key launches. • Process Improvement: PM tool (Asana/Trello), template & asset repository. • Growth & Experiments: Test new channels (podcasts, native, communities); competitor scans for differentiation. • Training: Upskill team on platforms (e.g., Taboola, DV360) and soft skills. Challenges You’ll Tackle • Balancing big-picture strategy with hands-on execution. • Coordinating multi-channel campaigns under deadlines. • Keeping the team motivated and aligned during busy cycles. KPIs • Qualified leads & consult bookings (CPL, CAC, show-up rate) • ROAS, LP conversion, session→enquiry rate • Organic engagement rate, saves/shares, follower growth, non-paid reach • GMB visibility, review volume/quality, response time • Cadence adherence and SOP compliance 90-Day Outcomes • 30 days: Audit, positioning brief, content pillars, tracking hygiene, baseline dashboards. • 60 days: Always-on calendar; 2–3 winning ad creatives; LP v1 + A/B tests; DM/lead SOP live. • 90 days: Creator/partner pilot, referral loop, monthly growth ritual; visible lift in qualified consults. Qualifications • 5–7 years across brand + performance (healthcare/wellness/consumer preferred). • Portfolio showing organic growth, content that educates, and improved lead quality/ROAS. • Strong copy for Indian audiences (English + Hindi/Marathi or local); can brief design/video. • Hands-on with Meta & Google Ads, YouTube, LinkedIn, GA4/GTM/UTMs, CRM/automation (HubSpot/Zoho). • Operator mindset: prioritisation, speed, documentation, data-driven decisions. What We Offer • Autonomy with clear goals; medical review support and compliance guardrails. • Growth path to Marketing Lead. • Competitive salary + performance incentives.