Product Marketing Manager

3 weeks ago

Mumbai, India Motilal Oswal Financial Services Ltd Full time

Company Description

Motilal Oswal Financial Services Ltd. (MOFSL) is a well-diversified financial services firm offering a range of financial products and services such as Private Wealth, Retail Broking, Institutional Broking, Asset Management, Investment Banking, and more. With a customer-first attitude, ethical business practices, and a focus on research-based value investing, we have grown into a team of over 12,000 members. Headquartered in Mumbai, our network spans over 550 cities and towns, serving 5.2 million+ customers.


Role Description

This is a full-time on-site role for a Product Marketing Manager - Investment Products in Mumbai. The role involves developing and implementing marketing strategies for investment products, conducting market research, analyzing investment trends, and collaborating with cross-functional teams to drive product awareness and sales.


Key Responsibilities:

Campaign Planning and Execution:

  • Create and implement comprehensive digital marketing campaigns using platforms such as Clevertap, Adobe, Netcore, WhatsApp, SMS, RCS, and various social channels.
  • Develop strategies for targeting specific audience segments and demographics.

Clevertap Expertise: (App engagement)

  • Possess in-depth knowledge and proficiency in using Clevertap to design and execute campaigns.
  • Leverage Clevertap to personalize user experiences, send push notifications, and optimize campaigns based on user behaviour.
  • Understanding of events and user properties in Clevertap for setting campaigns

Multichannel Campaign Management:

  • Coordinate campaigns across different channels, ensuring a consistent and effective message is delivered.
  • Manage the distribution of content through various channels, including email, SMS, social media, and messaging apps.

Data Analysis and Optimization:

  • Monitor campaign performance using analytics tools and adjust strategies as needed to improve results.
  • Use data-driven insights to refine targeting, content, and delivery methods.

Content Development:

  • Collaborate with the content/growth team to create compelling and engaging content for campaigns.
  • Ensure that messaging aligns with the brand's voice and goals.

Compliance and Regulations:

  • Stay up to date with data protection and marketing/compliance regulations to ensure campaign compliance.

Reporting and Documentation:

  • Generate regular reports on campaign performance and share insights with the respective marketing/growth team.
  • Maintain detailed documentation of campaign strategies, configurations, and outcomes.
  • Manage billing process of the vendors as well.


Qualifications:

  • Bachelor's degree in marketing, digital marketing, or a related field.
  • Proven experience in digital marketing campaign execution, with a focus on Clevertap.
  • Proficiency with marketing automation tools and platforms including Clevertap, Adobe, Netcore, and others.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration abilities.
  • Familiarity with SMS, RCS, WhatsApp, App Notification, Browser Notification and social media marketing.
  • Knowledge of data privacy regulations and best practices.
  • Creative thinking and ability to adapt to changing market trends.


If you are a results-driven individual with a passion for digital marketing and Clevertap expertise, we encourage you to apply for this exciting opportunity to make a meaningful impact in our digital campaigns.

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