Telemarketing Executive

Objectives of the job

To contact new and existing prospects through telephone and provide them the details of products and

services offered by Mercedes-Benz India and respective dealership. Understand the needs of customers

and check if he/she has any need or intention to buy Mercedes-Benz products in the near future or may be

later. Act as first point of contact through phone for all the tele- enquiries. Telemarketing is also

responsible for database cleaning in e-dealer and also act as back-up support to e-dealer executive

depending on the load condition for e-dealer executive

Qualification

• o Basics: Graduate. Only Female candidate
• o Experience (type of): 1-2 years experience as front office executive or telemarketing executive
• o Specialized Knowledge: Communication skills, Fluency in English, basic telephone etiquettes, team player, ability to work in dynamic situation, sensitive to customer needs, customer centric attitude, ability to grasp basic product knowledge and capable to address basic queries about the product / scheme / activities.

Job Designation/Field of Work:

1 Lead management & tele-out

• Collect database* of suspects / prospects from marketing manager/sales manager
• Contact suspects/prospects to check the buying intentions
• Provide basic information about products and services offered by Mercedes-Benz dealer in their respective area
• List the details of all the prospects who intent to buy Mercedes-Benz products or services
• Fix appointments with prospects for sales consultants to make personal visits and / or deliver testdrives
• Prepare daily, weekly and monthly report of all tele-outs and report the same to marketing manager/sales manager
• Tele-calling for inviting customers and / or prospects for customer engagement events
• Tele-calling for specific marketing programs running concurrently
• Customer Data Verification calling (once every six months)
• At least 60-80 tele-out/day to be done
• *Database > web enquiries, database collected from clubs, competition, local RTO, finance companies road shows, events etc

2 Tele-in (In case of dedicated contact number provided for customers in all advertisements for enquiries)

• Attend to all tele-in enquiries and collect the enquiry details like prospect name, contact number, product interested in etc
• Provide basic information about products and services offered by Mercedes-Benz dealer in their respective area
• Share the enquiries to respective sales executives with the consent of sales manager to further follow-up with prospects
• Prepare daily, weekly and monthly tele-in report and share the same with management

3 Database cleaning and updating in e-dealer

• Update the e-dealer with all new leads and update the status of all open prospects (access till LMS only)
• Follow-up with the prospects and clarify whether he/she is interested in Mercedes-Benz
• Update the contacts of all existing customers once in every six months. Share the updated contacts with data entry operator to update the contacts in e-dealer

4 E- Dealer entry

• Act as back-up support for all e-dealer entry activities in case of excess load or in case e-dealer executive is absent