IT Marketing Executive- Freshers

4 weeks ago

Kochi, India Techware Lab Pvt.Ltd. Full time

IT Marketing Executive- Freshers

Key Responsibilities:

* Market Research: Conduct thorough market research to identify industry trends, competitors, and potential opportunities for [Techware Lab. Collect and analyze data to inform marketing strategies.?

* Data Collection and Analysis: Gather and organize data related to customer demographics, preferences, and behavior. Utilize data analytics tools to extract?

* Client Communication: Communicate with clients and prospects through various channels, including email, phone calls, and in-person meetings. Address inquiries, provide product/service information, and maintain positive client relationships.

* Social Media Management: Help manage and maintain our social media profiles by creating and scheduling posts, engaging with followers, and tracking social media performance metrics.

* Email Marketing: Support the creation and execution of email marketing campaigns. Assist with list management, content creation, and campaign tracking.

* Event Coordination: Participate in the planning and execution of IT-related events, such as webinars, trade shows, and product launches. Assist with event logistics, promotion, and post-event follow-up.

* Analytics and Reporting: Monitor the performance of marketing campaigns using tools like Google Analytics. Prepare regular reports summarising key metrics and insights to track progress and inform decision-making.

* Market Segmentation: Assist in segmenting the market based on various criteria to better target specific customer groups effectively.

Requirements:

* Bachelor's or master's degree program in marketing who is passionate about IT sales & marketing
* Must be a fresher
* Must have excellent verbal and written communication skills, co-ordination skill, enthusiastic and a team performer
* Need to work at our office at Infopark Phase 2

Interested candidates shall apply with subject line Marketing Executive to "careers@techwarelab.com"

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