Digital Marketing

2 weeks ago

Kochi, India BroadTech IT Solutions Pvt Ltd Full time

Digital Marketing

We are looking for an experienced Digital Marketing Specialist with a background in lead generation, inbound and outbound sales, and digital marketing to help us build a robust pipeline of potential clients. Your primary goal is to drive targeted traffic, capture leads, and generate qualified opportunities for Odoo solutions across multiple regions.

Responsibilities:
• Lead Generation:
? Develop and execute lead generation strategies to attract potential Odoo clients across specified regions.
? Use LinkedIn, email marketing, and relevant platforms to identify and nurture quality leads. Engage in outbound outreach through LinkedIn, Upwork, industry forums, and targeted email campaigns.

• Digital Marketing Campaigns:
? Run campaigns ( LinkedIn) to generate leads. Set up SEO-optimized landing pages focused on Odoo solutions and track their performance.
? Create high-quality content (blog posts, social media posts, case studies) to drive inbound leads.

• Sales Funnel Development:
? Design and implement a sales funnel for lead nurturing and engagement.
? Qualify and prioritize leads based on engagement and likelihood to convert.

• Content Creation and Marketing:
? Develop content that resonates with business needs in various regions. Design lead magnets, case studies, and promotional content that appeal to potential Odoo customers.

• Reporting & Analysis:
? Track KPIs and campaign metrics (leads generated, conversion rate etc).
? Provide weekly reports and insights for optimization.

Candidate Requirements:
• Proven experience in digital marketing, lead generation, and inbound/outbound sales within tech. or ERP industries.
• In-depth knowledge of Odoo or ERP systems is highly preferred.
• Familiarity with advertising platforms (LinkedIn), SEO best practices, and CRM/lead management tools.
• Excellent communication skills with experience in crafting targeted outreach messages.
• Results-oriented mindset with a focus on meeting

If you have experience in generating high-quality leads for ERP solutions like Odoo and want to help us scale our business, submit your application to hr@broadtech-innovations.com with your portfolio and a brief description of past campaigns and results achieved. Salary is not a constraint for the right candidate

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