Manager - Marketing - Automobile Industry (4-8 yrs)

4 weeks ago


Mumbai, Maharashtra, India iimjobs Full time
Manager - Marketing

Position - Marketing Manager for LHD cluster of IO markets

Responsibilities & Key Deliverables:

  • Work closely with Country sales teams & distributor marketing teams & their agencies to plan and execute country level marketing activities to achieve specific goals.
  • Plan & execute product launches & brand campaigns as per business objectives
  • Brand management managing brand guidelines, messaging, and visual identity to create a strong and recognizable brand presence
  • Country level media landscaping for conventional, digital and BTL marketing platforms
  • Develop market level understanding of consumer profiles, vehicle usage & behaviour, segment understanding, price positioning, and competitor activities
  • Managing marketing campaigns: overseeing the creation of marketing materials, such as website content, social media posts, and advertising campaigns
  • Analyzing marketing data: tracking the performance of marketing campaigns and using data to make informed decisions about future marketing efforts


Market Research
  • Perform competitive research to understand what's happening in the market, and incorporate your findings into each campaign for better results
  • Marketing intelligence competition activity tracking & marketing MIS
Preferred Industries

  • Marketing & Comm
  • 2 Wheeler
  • Auto Components
  • Auto / Auto Equipment
  • Auto ancillary
  • Automobile
  • Auto/Spares

Education Qualification:

  • Bachelor of Engineering (Pref) + MBA in Marketing
  • MBA in Marketing + Graduation in any field

General Experience:

  • 4 to 7 years with Marketing Experience

Critical Experience:

  • Having positive attitude and a passion for developing and growing brands from grounds up in international markets
  • Good Interpersonal skills, able to adapt and work with leaders and CFT teams
  • Solutions focused, comfortable working in an environment which demands strong deliverables including the ability to identify problems and drive appropriate solutions.
  • Believes in Frugal ways of working. Has a practice of using limited financial resources in a creative and efficient manner to achieve marketing objectives
  • Crossfunctional working skills to collaborate with other functions and open to new ideas
  • Keen follower of market & consumer Insights.
  • Passionate about cars, automotive industry and the international markets
  • Ability to think holistically with a strategic intent
  • Ability to communicate and pitch new plans and ideas to Senior Management for approval and direction
  • Proficient in MS Excel and Powerpoint


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