SAEL - Executive/Lead - Social Media & Website (3-4 yrs)
4 weeks ago
About the company:
SAEL Group has emerged with a bold vision of establishing world-class renewable assets spanning the solar and biomass sectors, with a steadfast commitment to ensuring stable profitability.
Already making strides in the renewable energy space, we aim to escalate our renewable capacity to 5 GW within the next 4-5 years by adding 100MW of new biomass and 600MW of new solar capacity annually.
This ambitious endeavor aligns with the Government of India's vision to achieve 500 GW capacity from renewable energy sources by 2030.
The SAEL Group is set to embark on a journey that combines organic and inorganic strategies, leveraging marquee investors and partners to realize our vision.
At the forefront of this effort is SAEL Industries, the pivotal entity responsible for raising growth capital across various business segments.
In addition to its overarching role, SAEL Industries is actively involved in Engineering, Procurement, and Construction (EPC) for the Group's upcoming renewable projects.
Furthermore, it takes charge of the Operation and Maintenance (O&M) activities for both existing commissioned projects and those on the horizon.
Through a comprehensive approach, SAEL Group is poised to make significant contributions to the Government's renewable energy targets, exemplifying our commitment to sustainable and impactful growth.
Role Summary:
Seeking a dynamic and creative Social Media and Website Executive to join our team.
The ideal candidate will be responsible for managing our company's social media presence and website, creating engaging content, and implementing strategies to increase brand awareness, drive traffic, and generate leads utilizing SEO.
Responsibilities:
- Manage and update the company's website with fresh content, including product/service information, blogs, and news.
- Develop and implement social media strategies to increase brand visibility and engagement across various platforms, including but not limited to Twitter, LinkedIn, Instagram, and YouTube.
- Create and curate engaging content for social media posts, blogs, newsletters, and other digital channels.
- Monitor social media channels for industry trends, competitor activity, and customer feedback, and respond promptly to inquiries and comments.
- Analyze social media and website metrics to track performance, identify trends, and optimize content and strategies accordingly.
- Stay up-to-date with the latest social media trends, tools, and best practices, and recommend innovative approaches to enhance our digital presence.
- Work closely with designers, developers, and content creators to ensure a consistent brand voice and user experience across all digital channels.
- Assist in the development of marketing collateral and promotional materials as needed.
Requirements:
- Bachelor's/PG degree in related field.
- Strong understanding of social media platforms, analytics tools, and content management systems.
- Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and channels.
- Creative thinker with a passion for digital marketing and staying ahead of industry trends.
- Analytical mindset with the ability to interpret data and insights to drive strategic decisions.
- Proficiency in graphic design tools (e.g., Adobe Creative Suite) and basic HTML/CSS knowledge is a plus.
- Strong project management skills and ability to multitask in a fast-paced environment.
- Team player with a collaborative attitude and willingness to contribute ideas and support other team members.
- Prior experience in the renewable energy sector is desirable but not mandatory.
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