Shyam Metalics

4 weeks ago

Kolkata, West Bengal, India iimjobs Full time

Roles and Responsibility :

  • Leading and driving strategic brand activities in the market, developing appropriate ATL BTL strategy for Branding & Promotional Solutions by exploring conventional and non conventional media channels.
  • Coordinating with creative agencies for timely completion of all jobs. Leads the agency/partner in the development, execution, and ongoing evaluation of all relevant aspects of the marketing strategy (

For Example:
creative, media, promotion, research etc.)

  • Bring out of the box and innovative ideas and creative content to enhance the brand value
  • Design & Implement ATL BTL media campaigns as per business needs
  • Develop clear understanding of branding objectives and thereby make branding a strategic business partner.
  • Creating brand salience and building imagery of brand to support the marketing activities.
  • Manage ATL, BTL, onsite creative and campaign management, to drive brand awareness and preference
  • Candidates having prior work experience with organizations having strong Brand visibility are preferred. Exposure to Market Trend Analysis, Celebrity Management, Brand Research, competition Tracking & analysis are necessary.
  • Having expertise in innovative Product launch strategies/support, rural & Go to customer strategies/programs and solutionbased experience for influencers/customers to improve their satisfaction.